The fast-casual franchise restaurant is exploding in the marketplace, but people still have a hard time defining exactly what it is. The fast-casual market sector is a combination of fast food and casual dining. It features the convenience of fast food with the ambiance and superior experience of casual dining. This market sector emerged when consumers began seeking for higher quality food with fewer processed ingredients.
What Does it Take for Franchise Restaurants to be Defined as Fast Casual?
Technomic, a consulting firm that specializes in the foodservice industry, estimates there are 10 qualities of a fast casual restaurant. These include:
Fast Casual Franchise Restaurants Becoming the Norm
The fast casual concept was introduced in the early 1990’s when select chain restaurants began introducing a slightly upscale version of their competitors’ menu items. At this same time, consumers began searching for healthier on the go restaurant choices, and had no problem paying slightly higher prices for better quality of food. These consumer demands for fresher, healthier choices have driven the fast casual movement.
Even the pickiest of eaters can have their palates satisfied at fast casual franchise restaurants as most allow the eater to build their own meal. Customization has become a staple for most of these restaurants.
As those with discretionary income continue seeking fresher options as their restaurants of choice, the fast casual market continues to grow and introduces new varieties and flavors to meet consumer demands.
Fast Casual & Bruges Franchise Restaurants
As consumer demand for authentic cuisine has grown, the market has opened up a variety of food choices. One of the hottest new concepts in the fast-casual market is Bruges Waffles & Frites, which features authentic Belgian waffles and fries. This combination of Belgian comfort foods will have your palate dancing for joy. This is a true dining experience you don’t want to miss!
Bruges is currently seeking to expand its franchise restaurants into select markets in the Mountain West. If you have a passion for waffles, authentic food and creating authentic dining experiences, Bruges wants to hear from you.
START EXPLORING BRUGES!