Pioneers of the Restaurant Franchise
Franchising as we know it dates back to the 1850’s and is credited to Isaac Singer, famous for Singer Sewing Machines. Singer wanted a way to expand his business, but found that people would not buy his machines without the training on how to use them. Singer solved the problem by charging licensing fees to individuals who would now have the rights to sell his machines, and have the responsibility of teaching customers how to use it. Franchising has continued to be refined until reaching where it is at today.
History of the Restaurant Franchise
Do you know which restaurant franchise started it all?
In 1954, a milkshake mixer salesman by the name of Ray Kroc, visited a small hamburger stand in San Bernardino, California run by the McDonald brothers to find out why they were purchasing so many of his mixers. He found that the brothers had developed a way to produce high quality menu items in a quick service atmosphere with consistent results and low costs. Kroc instantly had a vision of spreading the McDonald’s restaurant all over the US and became their leasing agent shortly after. By 1988, McDonald’s had opened it 10,000th restaurant franchise, and is now a recognized brand worldwide.
Looking for the Next Great Pioneer
Both Singer and Kroc were pioneers in the franchising industry. Today, there are plenty more opportunities for those who wish to be pioneers in franchising. The fast-casual restaurant franchise industry is exploding with growth and new franchises are opening every month. If you are seeking for your opportunity to be a pioneer, Bruges Waffles & Frites has an opportunity.
Bruges began when co-founders and Belgian natives Pierre Vandamme and Philippe Wyffels decided to recreate the authentic flavors of the Liège waffle they remembered from their youth. Once they had perfected the recipe, they shared it at the Salt Lake City farmers market. The demand was more than they expected, and they soon found themselves opening a year round restaurant location. In the following years they expanded their menu, their fan base, and opened three additional restaurant locations in Utah. In 2015, Bruges Franchising was born, and the company is now seeking the next great pioneer to carry their concept into a new town.
First in a Franchise
Being first in a franchise comes with both benefits and risks. On the one hand there may be less up front costs than buying into an established franchise, and the advantage of being unique in your market. As the first you will also have more access to the franchisor for support, and experience a more collaborative approach as you work together to build the business. While there will be more effort needed on your part, the end result is worth the work.
If you are seeking for an exciting opportunity to be first in a restaurant franchise system, come experience the Bruges difference. Learn more about our opportunity through our Online Discovery Center.