New Face to be Added to South Dakota’s Mt. Rushmore?

top restaurant franchises


South Dakota is home to a lot of historical places, including the world’s greatest mountain carving, Mt. Rushmore. Sculpted in 1927 by Gutzon Borglum, Rushmore depicts the faces of famous American presidents Washington, Jefferson, Roosevelt and Lincoln. As history continues to be made and Bruges Waffles & Frites strives to become one of the top restaurant franchises in the nation, we’d like to propose adding our trademark waffle monster to the monument as we bring our tasty goodness to South Dakota.

Legend of the Waffle Monster

The waffle monster was first spotted in the US in 2002 in Salt Lake City, Utah, with the beginning of the Bruges brand. Little is known about this Belgian waffle cryptid except that he could be dangerous. While he loves freedom as much as the patriots of yore, he has a tendency to be a troublemaker, and preys on the curious nature of young and old alike, tempting them to try things they may not have before. This little monster is sneaky, and tends to lead people to addictive waffles.  As Bruges grows in popularity, waffle monster sightings will not be uncommon.  


WARNING: Bruges’ Waffle Monsters are extremely addictive. It only takes one monster and you will be craving it nonstop.

South Dakota Sightings

Even if he doesn’t make it as part of the famous Rushmore sculpture, there are several other places the waffle monster may be sighted in South Dakota. Here are a few:


  • Gambling in Deadwood
  • Drinking the ‘Free Ice Water’ at Wall Drug
  • Hitch hiking in the Badlands
  • Hiking in the Black Hills
  • Visiting ‘Stone Johnie’ in the geographical center of the US, Belle Fourche
  • Cheering on the mashed potato wrestling contest in Clark
  • Observing the bison in Custer State Park
  • Visiting the Sioux Nation Indian Tribes
  • Riding Harley’s at the Sturgis Motorcycle Rally
  • Visiting the world’s only corn palace in Mitchell
  • Checking on the progress of the Crazy Horse mountain carving

Bruges: Where Waffles & Culture Meet

Wherever the waffle monster is spotted in South Dakota, he brings with him authentic Belgian waffles and other Belgian specialties that are hard to pass up. As a top restaurant franchise, Bruges is also proud to bring a bit of Europe to the already historically-rich South Dakota.

If you are willing to take a chance on the waffle monster, and be the first to bring him to your South Dakota community, we invite you to visit our online discovery center for more information.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *