French Fries V. Belgian Frites: They Are NOT All the Same

Bruges Franchising Restaurants Are Changing the Way We Look At Potatoes… Once Frite At a Time…

SALT LAKE CITY– Whoever says a fry is a fry hasn’t tasted frites at Bruges Waffles & Frites. The restaurant chain is determined to educate people on the difference between French Fries and the authentic and delicious Belgian Frite.

‘French’ Fries, contrary to popular belief, are not actually French. They originated in Belgium in 1680 where the residents of a small town would cook small fish as their main source of food. When the river the fished from froze, they began frying small strips of potatoes as their sustenance. In 1857, a Belgian newspaper ran a story about a man named Fritz, whom they referred to as “the king of fried potatoes” for selling fries at Belgian fairs.

Where the name “french” fries was derived is unclear. Some say it is from the Irish verb “To french” which translates to “to cut.” Still others say it came from the American Allies who tasted the fried potatoes when they landed on the Belgian Ardennes and called them french after the language that was spoken in the area. Either way, French fries have a rich Belgian history, and are not French. But, what makes them taste so different at Bruges Waffles & Frites franchising restaurants?

“Our frites are fried twice at two different temperatures to bring the inside to the perfect temperature and give the outside a crispier taste,” said Pierre Vandamme, Belgian native and co-founder of Bruges Waffles & Frites. “The color and crispness produced from this method of cooking is unlike any American French fry you’ve ever tried! Our frites are not your typical French fry!”

Bruges plans to educate their customers on the differences between what are typically called French Fries, and the authentic Belgian Frite. Their frites are somewhat famous in both local and national media and have won several awards including City Weekly’s Best French Fries, and a spot on Travel Channel’s popular Man V. Food. Though the menu is limited, their food creates an instant fan base, gains attention from media outlets, and does not disappoint.

Bruges began in 2003 selling their famous waffle creation in the Salt Lake CIty farmers market. The demand for the authentic cuisine drove them to expand quite quickly and they soon expanded into a year round restaurant location in downtown Salt Lake. After that expansion, they added frites to their menu along with their homemade dipping sauces, and appreciative fans continued to flock to the restaurant. Since then, they have added an additional three Utah restaurant locations, expanded the menu further and continued to capture the taste buds of those who visit their restaurants.

In 2015, Bruges began franchising restaurants and pushing toward expansion throughout the American West. “This is an opportunity to bring a unique concept to the market,” said Vandamme, “You will quickly see the demand for authentic Belgian waffles and frites as you introduce your community to the Bruges brand.”
For more information on Bruges and to learn about their franchising opportunity, visit their website:

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