Draper Location of Bruges Waffles and Frites Opens Big, Delights Customers

Opening of new location gives restaurant franchise a little Belgian magic

OCTOBER 23, 2015 (DRAPER, UT) – With the opening of the Draper location of Bruges, Waffles and Frites, residents at the south end of the Salt Lake Valley are excited to have a little unique, home-grown restaurant come to their backyard. So excited, in fact, that the new location opened to long lines and a constant stream of people coming to try out the legendary Belgian Liege Waffles.

“I’ve been to the downtown location many times,” said Rosa Mientes a resident of Draper who attended opening day at the restaurant. “This is fantastic. The food is so unique and interesting, plus it’s not something you have every day. I always like to joke that I feel like Belgian tonight instead of Mexican and now that the new location is here, I can go whenever I want!”

Steve Johannsen of Draper, felt the same way. “Having a restaurant of this caliber, with the quality of food, right near our house means that I finally have a place to go that isn’t fast-food or a chain restaurant. And since there are so precious few interesting places to eat, I can’t wait to start eating at Bruges regularly. Besides, I love waffles.”

Pierre VanDamme, owner and founder of Bruges, Waffles and Frites says that everyone seemed to enjoy themselves quite a bit. “We were packed for most of the day, but I didn’t hear much in the way of complaining. In fact, most everyone I talked to said that they would wait in line for this kind of food if it meant they could get it on a regular basis. That’s very gratifying to hear because as a restaurateur, all you’re hoping for is that people have a good time and they enjoy their food. And, the better the food, the more people will enjoy their time with us. It’s that simple really.”

Even the kids got in on the act. Colin Parker, age 7, said of the new restaurant, “it’s cool. I like the waffles. They were really good.” Mom Heather said that it’s nice to have a family friendly restaurant that serves good food everyone can enjoy. “I know that if we come here, we can all find something we like and my kids can get food that’s well prepared and not something out of a box or a drive-thru.”

“One of the best things about working at Bruges is that this is a really great environment,” said Emily Smith, one of the employees at the restaurant. “It’s so nice to work with good people who want to serve the public, but also to have the opportunity to serve so many people who love Belgian cuisine—it’s amazing. I’m just glad that everything has worked out so far.”

It has indeed worked out and now Bruges, Waffles and Frites is turning its restaurant into a franchise that can delight and surprise people everywhere with it’s excellent service and unique, top-of the line food that will melt tastebuds.

Bruges Waffles and Frites Begins Franchising Restaurants, Aims Big

Utah-based restaurant hopes to bring authentic Belgian food to the masses

OCTOBER 9, 2015 (SALT LAKE CITY, UT) – Bruges, Waffles and Frites, a franchise restaurant serving authentic Belgian food is looking to expand its footprint. With four locations already along the Wasatch Front, the restaurant is making a name for itself among locals and foodies alike—with their unique, authentic take on true Belgian Liege Waffles leading the way. Recently, the company opened their fourth location in Draper, UT and hopes to use that location as a template to expand the restaurant further.

“I’ve always wanted to take the restaurant beyond our initial restaurant,” says Pierre VanDamme, owner and founder of the franchise. “Franchising restaurants gives us the opportunity to grow of course, but more than that, it allows us to continue refining the menu and making sure everyone has a good experience when they come to visit us. Plus, at the end of the day, more people get to eat my grandma’s waffles and really, that’s all that matters.”

For Bruges, Waffles and Frites, the Draper location is just the start of their expansion plans. While they do have to additional locations in Utah, plus the original downtown, the Draper location has given them what they feel they need to be successful. Said VanDamme, “The people of Draper were just fantastic. And, they’ve been really patient with us as we worked out the kinks. We believe that Draper can serve as a guidepost for franchising the restaurant to other locales outside of Utah and so we’ll always be looking at the Draper store for guidance.”

For members of the community, the feeling is mutual. “I do hope they have success outside of Utah—they certainly have the restaurant to do it,” said Jane Gates, a Draper resident. “Plus, I love seeing local Utah businesses take over the world. And there really isn’t a better place that this could happen.”

“For us it’s always about finding the next Draper—and that includes location, sourcing food, but above all, it has to include a good community, one that loves food as much as we do. There is no shortage of those, for sure, but it’s much more about finding the right community to join and offering to be a helpful, clean and great partner with the larger town and city.”

For more information on when a Bruges, Waffles and Frites might be coming to you, visit their website at www.brugeswaffles.com. Their newest location in Draper is located at 541 E. 12300 S.

Belgian Waffles: The History Lesson That Will Change the Way You Look At Waffles

Warning: ‘Belgian’ Waffles May Never Taste The Same Again!

SALT LAKE CITY– Bruges Waffles & Frites restaurant franchise wants to set the record straight. The truth is, the ‘Belgian’ waffles so common in America today are sub-par in comparison to authentic waffles that hale from Belgium. In fact, they are nothing more than pancakes cooked in a waffle iron.

A true Belgian waffle is a yeast-laden dough rather than a batter. Bruges infuses their dough with pearl sugar, which caramelizes while cooking and produces a different texture throughout the waffle. Some bites will be sweeter, and others will be crispier.

_DSC0450The ‘Belgian’ waffle, as Americans know it, was first introduced as the “Brussels” waffle at the 1962 World Fair in Seattle. However, popularity soared at the 1964 World Fair in New York when Belgian Native Maurice Vermersch called them ‘Belgian’ waffles. He was adamant about people eating them ‘the right way’ and would not hand out forks to paying customers. In Belgium a waffle is a treat enjoyed any time of day, and eaten with your hands.

“Bruges intends to introduce Americans to authentic Belgian waffles,” said Philippe Wyffels, CEO and co-founder of Bruges Waffles & Frites. “We want our customers to have a true European dining experience, where cuisine is enjoyed in the company of family and friends and is appropriate for any time of day or occasion.”

Bruges Waffles & Frites began in 2002 when Belgian natives Pierre Vandamme and Philippe Wyffels met and set out to recreate their favorite childhood waffle, commonly known as the Liège waffle. Upon perfecting their recipe, the two set out to share their creation with their new community in the farmers markets of Salt Lake City, Utah. Response was better than they hoped and to keep up with demand, they opened a year-round restaurant location in the heart of downtown where they began to expand their menu offerings. Since that time, Bruges has opened an additional three Utah restaurant locations, and is currently offering franchise opportunities throughout the western U.S.

For more truths about the history of the Belgian waffle, or to learn about franchising opportunities with the hottest new franchising concept to hit the market, visit: www.brugesfranchising.com

Bruges Franchising Restaurants Launch New Website

Visitors Will Learn the Belgian Difference

SALT LAKE CITY– Bruges Waffles & Frites, one of the hottest new franchising restaurants to hit the fast-casual market, announced the launching of their new website: Brugesfranchising.com. Visitors to the site will learn what makes Bruges different, be enthralled with Belgian culture, learn the history of Bruges cuisine, and be introduced to the franchise opportunity offered.

BRUGES-FAST-CASUAL-RESTAURANT-FRANCHISE-LOCATION-MAP-10.19.15“The new website along with our social media efforts will help expand Bruges reach, and assist us in finding our first franchisees,” said Gerry Carpenter, Director of Franchise Sales. “We’ve provided a simple, yet efficient user experience so that those interested in franchise possibilities with Bruges can learn more about our company culture, history and expectations of a franchisee.”

Bruges currently has four company owned Utah locations, and is seeking to expand in select communities in Arizona, Colorado, Idaho, Nevada, Oregon, and Washington. Their website features what makes Bruges unique, the steps to owning a Bruges franchise, the history and culture of the company, an FAQ section, and form to complete to receive even more information.

The company recently placed a bounty on the first franchise owner in each state. If you refer a person who goes on to become the brand’s first franchise owner, you will be rewarded with a trip for two to Belgium to experience where their story began. For more information on how to refer a friend, visit: brugesfranchising.com/trip

Bruges waffles began in 2002, when Belgian natives Pierre Vandamme and Philippe Wyffels met and began to reminisce about the cuisine of their youth. Together, they recreated the famous Liège waffle and introduced it at the Salt Lake City farmers market. The demand for authentic and delicious cuisine led them to open a year-round restaurant location in the heart of downtown Salt Lake City and begin to expand their menu. With the addition of Belgian style frites, Flemish Stew and specialties including their Machine Gun Sandwich®, the company captured both local and national media attention. Since their beginnings as a waffle cart, the chain has grown to include four company-owned Utah restaurants, and is now offering franchise opportunities.

For more information on Bruges and how you can become a part of their growing legacy, visit the new website: www.brugesfranchising.com

The Amazing Tastes of Waffles-All Day Long

Bruges Restaurant Franchise Grants Permission to Enjoy Waffles Any Time

SALT LAKE CITY– Who is guilty of indulging in waffles for dinner on occasion? Bruges Waffles & Frites, the hottest new restaurant franchise in the fast casual market, now gives a reason to enjoy delicious waffles, any time of day–without the guilt.

“When enjoying stereotypical ‘breakfast’ foods for dinner, many people consider it a guilty pleasure,” says Pierre Vandamme, CEO and Co-founder of Bruges Waffles & Frites. “At Bruges, we say-why the guilt? Our proprietary recipes are meant to be enjoyed any time of day without guilt. Whether you stop in for breakfast, lunch or a late night snack, Bruges waffles will tantalize your taste buds any time.”

Bruges restaurant chain has a goal to help customers experience a true European dining experience, where sitting down to enjoy a meal in the company of friends and family is one of the highlights of the day. When in Europe, do as the Europeans do. When at Bruges, enjoy waffles day or night!

Creating a unique dining experience for all customers is a top priority at Bruges. Their waffles are made from fresh, unprocessed ingredients and are prepared and served in a warm, friendly atmosphere. When you step into Bruges, you will feel like you stepped right into Europe.

Bruges Waffles & Frites was born in 2002 when Belgian natives Pierre Vandamme and Philippe Wyffels met and recreated the famous Liège waffle they remembered from their youth. They introduced their creation to the farmers market in downtown Salt Lake City, and response was phenomenal. Soon, raving reviews began popping up online, drawing more customers to taste the authentic waffles. By 2009, the company opened its first year-round restaurant location in the heart of downtown Salt Lake City and expanded the menu to include Belgian frites (fries). The company has since opened an additional three Utah locations, and is now looking to expand into the American west as a restaurant franchise opportunity.

For more information on franchising opportunities with Bruges Waffles & Frites, visit: www.brugesfranchising.com

Consumers Knocking Down Doors for Ethnic Cuisine Options Fast Casual Franchising Restaurants Are the Ones to Open the Door

_DSC1599The growing consumer demand for culturally diverse food options has paved the way for many fast casual franchising restaurants to open their doors. What has come to be known as “The Chipotle Effect” is allowing ethnic food to be introduced to consumers in a way that reduces the risk of trying new things as customization is a key factor in the concept of these restaurants.

The fast casual restaurant industry has seen an influx of ethnic cuisine including Mexican, Asian, Indian, Chinese, Korean, French, and now Belgian. The hottest new concept in cultural and authentic food in the fast-casual restaurant industry is Bruges Waffles & Frites, an authentic Belgian restaurant franchise.

“Bruges is bringing a bit of Europe to America by introducing customers to the European dining experience,” said Philippe Wyffels, Belgian native and co-founder of Bruges Waffles & Frites. “Europeans believe that food is meant to be relished in the company of family and friends, and that dining should be a complete experience-not a rushed meal between errands. At Bruges, it’s about more than just waffles. We introduce our customers to a whole new view of food.”

_DSC2026Bruges features authentic Belgian waffles and frites, and is entering the market as a culturally diverse option that stands apart from mass produced and processed options. With the demand for ethnic options ever rising, Bruges is there to answer and welcome customers to a whole new dining experience.

Bruges Waffles & Frites has captured media attention since its beginning in 2002. Their specialty waffles and sandwiches have been featured on travel channel’s “Man V. Food,” and received several awards locally and nationally. The chain started when co-founders Philippe Wyffels and Pierre Vandamme recreated the Liège waffle they remembered from their youth and began sharing it within their new Salt Lake City community. The result was an instant hit with fans, and the two now run four successful Utah locations.

The restaurant chain is seeking to expand in the Mountain West region, and is currently seeking franchisees in select communities in Arizona, Colorado, Idaho, Nevada, Washington, and Oregon. If you or someone you know is ready to join the Bruges family, visit www.brugesfranchising.com for more information.

National Waffle Day Is Coming to a City Near You…

more-questiosWaffle lovers everywhere have reason to celebrate as National Waffle Day approaches. The celebration will take place on Monday, August 24, 2015, with waffles of every kind imaginable being served in restaurants and homes around the nation. Bruges Waffles & Frites restaurant franchise will be among those celebrating their love of waffles as they continue their search for the first franchise owner. The search comes with a bounty, and the person who refers the first qualified franchisee in their state will earn a free trip for two to Belgium.

“We are so excited to offer our restaurant franchise opportunity that giving away a trip to Bruges, is the least we can do for helping us find the successful candidate,” said Philippe Wyffels, co-founder of Bruges Waffles & Frites and Belgian native. “We are looking for someone who will share in our values and our commitment to helping customers to enjoy a true European dining experience.”

“If you know a waffle lover that wouldn’t want to miss an opportunity to own one of the hottest new restaurant franchises available, visit brugesfranchising.com/trip to enter their contact information,” said Gerry Carpenter, Director of Franchising. “If the person you refer goes on to sign as a franchisee, Bruges will give you a trip for two to Belgium to experience world-famous sites and taste delicious cuisine in the place where it all started.”

The Bruges Waffles & Frites concept was born in 2002 when Belgian _DSC2026natives Philippe Wyffels and Pierre Vandamme met and began recreating the famous Liège waffles they remembered from their childhoods. Once they had perfected their recipe, they shared the creation with the farmers market in Salt Lake City, and the waffle movement began. Now, the company has four Utah restaurant locations. The company is searching for franchisees in select communities in Arizona, Colorado, Idaho, Nevada, and Oregon. For more information on joining the Bruges franchising family, visit www.brugesfranchising.com

Arizona Residents Suffer From Liège Deficiency

DSC_6342Study finds that lack of authentic options results in fewer wishes of “Bon Appétit”

United Waffle Lovers conducted a survey recently which revealed Arizona residents are suffering from a newly discovered condition they are calling Liège deficiency. The cause? A lack of authentic food options that results in fewer wishes of “Bon Appétit.” The cure? Bruges Waffles & Frites franchising restaurants opening in Arizona.

The symptoms of Liège deficiency include:

  • Shortness of breath whenever the word “waffle” is mentioned
  • Dizziness with anticipation of the day authentic Liège waffles arrive
  • Tingling in the taste buds
  • Unusual cravings for waffles

The symptoms will vary on a case by case basis and may be more extreme in some than others.

“Liège Deficiency is a real problem for the residents of Arizona,” stated Philippe Wyffels, Belgian native and co-founder of Bruges Waffles & Frites. “We are happy to have the cure that residents of this great state have been seeking. Together with those who suffer from the condition, we can eliminate Liège Deficiency entirely by introducing authentic waffles and frites to those who are not aware of what they have been missing.”

Bruges Waffles & Frites understands deficiency. When they met in Salt Lake City, Co-founders Pierre Vandamme and Philippe Wyffels were appalled by the lack of authentic food options the city had to offer. They got to work cooking up the famous Liège waffles they remembered from their youth and shared them at the farmers market. The result? More instances of “Bon Appétit” were shared throughout the city as residents rejoiced in their non-deficient state.

Bruges continued to work hard to help residents understand their deficient conditions. They opened four year round restaurant locations throughout the Salt Lake valley, expanded their menu to include Belgian style frites, and specialty sandwiches, and got the attention of both local and national media. Now, the company is continuing to help those who suffer Liège deficiency by expanding their brand into neighboring states and bringing awareness to the condition.

People may say a vitamin a day keeps the doctor away, but at Bruges, they say, “a waffle a day keeps boring food away.”

Waffle Monster Sighted in Draper, Utah

unnamedHas legendary Belgian cryptid migrated to western U.S.?

The first sighting of a waffle monster was reported in Draper, Utah on June 20. The monster, who appeared to be right out of a legend, was searching for something. Officials are not releasing information on the case, but rumor has it that the Belgian waffle cryptid has migrated to Utah, and is searching for his beloved authentic waffles. Little is known about the monster at this time, but restaurant franchise owners say he could be dangerous.

“The waffle monster has a tendency to be a trouble maker,” said Philippe Wyffels, Belgian native and co-founder of Bruges Waffles & Frites. “Its curious nature tends to tempt taste buds into trying things they might not have had before, and they may become addicted as a result. This little monster is sneaky and could possibly change your life! Or, at least they way you view waffles!”

Bruges Waffles & Frites owners have been cooking up the monster’s favorite waffles since 2003, when they recreated a Belgian favorite, the Liège waffle. They introduced it at the Salt Lake City farmers market, and waffle lovers rejoiced. As the awareness of the brand grew, so did the menu. Belgian style fries or “frites” came next increasing the company’s popularity, and later the waffle monster was added as another enticing creation for people of all ages.

This most recent sighting of the waffle monster in Draper will not be the last. The Bruges brand will open another restaurant location in the city in late summer of 2015. Parents beware: the waffle monster is especially enticing to children with big appetites, and are extremely addictive. It only takes one monster, and your child will be asking for monsters non-stop.

Draper, Utah Restaurant Location to Serve as Prototype for Future Bruges Restaurant Franchises

New Bruges Restaurant Franchises in Draper & Utah

restaurant franchises

Bruges Waffles & Frites restaurant franchising division announced today the newest restaurant location in Draper, Utah. The new restaurant will serve as the prototype for future Bruges franchise locations, and will feature artwork from well-known Belgian comic artist, Adrien Noterdaem. The newest Utah location is scheduled to open in August 2015.

“We are excited to see the Bruges brand expand through our restaurant franchising team, and to have a prototype location to show to all future franchise owners to help them envision what their own location will look like,” said Philippe Wyffels, co-founder of Bruges Waffles & Frites. “We are also pleased to be working with fellow Belgian native Adrien Noterdaem on the interior design of the restaurant as a way to complete the European dining experience through the use of authentic Belgian comic imagery.”

Adrien Noterdaem is well known for his comic illustrations both online and in print media. As a creative warrior for a Belgian design agency, his illustrations have become well known for recreating characters of popular television shows and music icons in a Simpson’s style of art. Comics have become an integral part of Belgian culture, and Belgium boasts more comic artists per square kilometer than any other country in the world!

Bruges Waffles & Frites is proud of its authentic roots and plans on sticking to them through the franchising process. Belgium natives and owners Pierre Vandamme, and Philippe Wyffels met in Salt Lake City in 2002 and set out to recreate the authentic Liège waffle they remembered from their youth. Once they were successful, they began sharing the flavorful waffles with their new community at the farmers market, and created an instant fan base. From there, demand continued to grow and they soon opened a restaurant location in downtown Salt Lake City. As the demand for their unique specialties grew, so did their menu as they began offering authentic Belgian Frites, waffle sandwiches, and other specialties.

The restaurant franchising division is now pleased to be offering opportunities to bring a European dining experience to select communities in Arizona, Colorado, Idaho, Nevada, Oregon, and Washington. The successful franchise owner will be active in their community, and be ready to embrace the Bruges culture and values.