We are bringing a taste of Europe to the fast casual restaurant market in a way that no one else has. View our website to know more.

How Opening a Franchise Creates Jobs & Boosts the Economy

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The franchise industry continuously outperforms traditional private businesses and it consistently boosts economic activity in the form of employment. Opening a franchise not only contributes goods and services to the economy, but it also provides jobs and employment to the workforce in your community.

New Jobs

Cities and unemployment rates are still trying to recover from the most recent recession, and franchises are helping fill that gap by providing new jobs. In 2015, franchise businesses added 376,000 jobs and franchise restaurants added 215,000 food service positions. When you hire locals looking for work in your restaurant franchise, you create a positive impact on employment in your area.

Jobs Mean Growth

Franchises are creating jobs at a growth rate of .4 – .5% higher than private employers which indicate a strong franchise industry. Such development can also mean success in terms of future sales and opportunities for higher wages. Take advantage of this profitable growth by joining the franchise family of Bruges Waffles and Frites which has already done the hard work of establishing a recognizable and trusted brand.

Funding For Franchising is Becoming More Accessible

With small businesses and franchises creating 60-80% of new jobs in the last ten years, increasing lending to franchise owners is on the government’s radar. Franchise businesses are poised to lead the economy into recovery, and proposals are being made to increase lending caps and loan dollar amounts, establish market-based loan pricing models, and preserve funds solely for business start-up and expansion.

Contribute to the economy and provide local employment by opening up your own franchise. Find out more information today about how you can open your own Bruges Waffles and Frites franchise with little to no experience at an affordable start-up rate.


Don’t Just Build a Culture, Build a Family – Tips To Build the Culture of Your Franchise


Creating and maintaining a strong culture based on the values, principles, and mission of your franchise is a strong tool to instill a sense of purpose and inspiration for your employees. These tips can help you build a company culture that transforms your business into a family.

It All Starts with a Charismatic Leader

Franchise leaders set the tone for all franchisees and employees. Set the example for the culture you want to create within your franchise through every interaction you have with your employees. Articulate the philosophy in every visit, every speech, and every letter you share with your staff and they will have the confidence to follow in your footsteps.

There is No Mission without a Mission Statement

Create a mission statement that captures every essence of your organization and make it known in every store through training, documentation, and even decorations on the wall. Make it fun, make it factual, and make it speak to the feelings you want to cultivate from within and spread to the public.

Put “Family” First

Cultural fit of your franchisees and employees is so important to the success of your business. Build a culture around positive and agreeing ideals; one toxic person could ruin the whole atmosphere. When you join Bruges Waffles and Frites you join a warm and welcoming family dedicated to the community both internally and externally.

It Starts with Training and Never Ends

Effective franchises begin imparting these cultural expectations on the first day of training. Use this opportunity to begin your franchise by conveying a strong message about your company culture through relatable stories and unforgettable legends. Train your franchise network to be more than a bunch of people using a common brand like the training you receive when joining Bruges.

Set the cultural tone and continually communicate that culture in every action you take and express it to every partner with whom you collaborate. Give your employees a purpose through fulfillment and recognition and they will give back to your franchise and the community tenfold. To learn more about starting your own franchise family, visit Bruges Waffles and Frites.


Own a Franchise in 7 Simple Steps


Owning a franchise can be a fun and rewarding business opportunity and with so many franchise options, getting started is easier than ever. Review these steps to owning a franchise to see if this avenue is right for you.

1. Weigh Pros and Cons

Opening a franchise in your area can come with its own set of advantages and disadvantages, consider them all before making your decision to pursue franchise ownership.

Pros: Things like demand of product, prestige of franchisor, unique offerings, affordable startup, included training, strong branding, and a collaborative culture may exist for certain food franchises such as Bruges.

Cons: Be prepared to consider high initial startup costs from franchises. Possible challenges include zoning and code compliance issues, employee turnover, lower than expected profit margins, and long hour commitments that affect your quality of life.

2. Do Your Research

Once you’ve narrowed your search to 3 franchises you’re seriously interested in, contact the franchisor to request the Franchise Disclosure Document. This packet includes all information about the financial and legal history of the company, as well as all the rules, responsibilities, and fees you’ll face as a franchisee.

3. Attend Discovery Day

You will be invited to meet face-to-face with the franchisor at their corporate office in order for them to pitch you their franchise and also to size you up as a potential franchisee. Get to know the company’s style and culture to determine if their franchise is a good fit for you. They will also be evaluating your prospective partnership in terms of your commitment, enthusiasm, qualifications, and capital to invest.

4. Seek Feedback and Advice

Before accepting an offer from a franchisor, reach out to other franchisees. Having a supportive network of franchisees who are all satisfied and happy with their franchise and the services they receive from the company is a sign of a good investment. Seek advice from an attorney in regards to the franchise agreement. Make sure all franchisor promises from Discovery Day are clearly outlined in the contract.

5. Find A Location

Location of your franchise may be a deciding factor when considering a franchisor’s offer. Ask your franchisor for guidance on predicted successful locations and review all requirements concerning your location. Square footage, parking space, and proximity to other franchises may all limit your location options.

6. Secure Funding

Finances must be in order before you sign that agreement. Funding options can range from direct funding through the franchisor or franchisor partner to small business or traditional bank loans. Visit Bruges for questions regarding financing options of your waffles and frites franchise.

7. Sign

Once you have a location in mind and your financing is secured, sign the franchise agreement and begin creating your business. The franchisor will provide all necessary training to get you started and prepared for opening day.

If you are looking to open a franchise in a profitable and ever-growing industry, learn more about joining the Bruges Waffles and Frites family.


3 Reasons To Eat Bruges’ Waffles Any Time of Day


Ask any American about the proper time of day to eat waffles, and chances are they’ll answer “breakfast.” At Bruges Waffles and Frites, however, we align with true Belgian tradition when we say that waffles can – and should – be eaten at any meal, regardless of time or day.

Contrary to the sugar-heavy breakfast item that’s printed on breakfast menus across the U.S., waffles in Belgium are a common street food that’s traditionally eaten with your hands. Instead of dousing waffles in gallons of syrup, Belgian’s find that the waffle itself is the actual treat because of how well-made they are.

Founded on the desire to share authentic Belgian flavors to the community of Salt Lake City, Bruges’ menu contains items that are genuine, flavorful and not limited to the time of day. In fact, the Bruges Franchise encourages customers to indulge in a true European dining experience meant to be enjoyed in the presence of family and friends, no matter what time the waffle craving strikes.

Breakfast, Lunch, Dinner: Three Reasons To Eat Bruges

While Bruges offers unforgettable sweet, fruity waffle toppings, we also strive to give our patrons the best authentic savory options possible.

  • Sweet waffles: Choose between a classic vanilla or cinnamon liege waffle and choose from toppings like creme fraiche, Belgian chocolate or caramel sauce, Speculoos spread, vanilla bean, strawberry, or speculoos ice cream and fresh fruit.J9jWj61Xu5W7RS9tJav7Sx1TMsVZM1z1Mf0QB_JHT3I
  • Savory sandwich waffles: Constructed with two fresh traditional Belgian waffles, Bruges offers savory sandwiches that include meats like turkey, ham, and prosciutto, cheeses like swiss, brie, mozzarella, and goat cheese, and fresh veggies like butter lettuce, peppers, tomatoes, avocados and more. bruges_-13021_forweb
  • Frites and meats: Want to try more delicious Belgian fare? Try our secret lamb sausage, traditional beer braised beef stew, our steakhouse beef patty, or a classic Belgian Frikandel.Stew-menu

Regardless if you’re a sweet or savory eater, Bruges signature frites are a staple side item for any meal. Add one of the several traditional mayo-based sauces made in house with fresh herbs and spices and you’ll be hooked.

Want More Bruges? Join Our Franchise!

Can’t seem to get enough of Bruges’ classic Belgian flavors? Join our franchise family today and reap the benefits of running a fast-going, true-to-form, franchise. We are committed to uncompromising quality and authenticity in a warm and welcoming environment. As a community-oriented brand, we are loyal to the local neighborhoods we serve and our entire franchise family. We have a progressive, cooperative approach that builds a trusted public following and backs our internal franchise model.

Visit a Bruges near you to get a delicious taste of a true Belgian staple, and check out our franchise FAQs to see if joining the Bruges Franchise family is a fit for you.

Three Franchise Success Stories: How They Did It



Every year, franchisors across the nation open nearly 12,000 new units across all business industries. From hair salons to restaurants, these franchises bring in millions of dollars annually and set a solid foundation for owners – even those with little business experience – to launch a successful career. Below are three franchise stories chronicling their path to success.

  1. Jerry Heath and Hungry Howie’s Pizza

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    For Jerry Heath, his success in opening nearly a dozen Hungry Howie’s Pizza franchise locations wouldn’t have been possible without the support from two key mentors: his father and Hungry Howie’s president, Steve Jackson. Though Heath initially pursued a college degree in architecture, his experience working at Hungry Howie’s and his love for making pizza motivated him to earn a degree in business instead to better prepare him for franchise management.

    Despite the fact that Heath was fresh out of college, the franchise structure provided him with a low-risk, low-investment opportunity to become a successful businessman. This, and financial support from his father, enabled Heath to open 11 Hungry Howie’s Pizza restaurants and five Jimmy John’s Gourmet Sandwich restaurants. Since he was a young boy, Heath was passionate about making good pizza; he claims that his belief in the concept of running a quality business was what helped pave his path to success.

  3. Mills Sinclair: Franchisor And Franchisee

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    Burgers, buffets, and pizza have made Mills Sinclair one successful businessman. Sinclair, a Chicago native that grew up in Arizona, comes from a family of inventors and has been nursing his passion for finance, real estate, and business since he was a young man. He earned a finance degree from Arizona State University in 1969 and immediately went to work for Young, Smith and Peacock, an investment banking and brokerage firm. He then started his own brokerage firm in 1983. It was while he was working on real estate and tax advantage deals for Abby’s Legendary Pizza that he saw potential in the restaurant business and acquired the brand in 1988. Abby’s has grown from nine restaurants to 36; 34 of those he owns and two are franchisee locations.

    Growing Abby’s inspired Sinclair to look for other franchise opportunities which led to his partnering with Golden Corral. Today all four of Sinclair’s Golden Corral locations across Idaho and Arizona are doing well. Eight years ago Sinclair also capitalized on an opportunity to open Southern Oregon’s first Sonic Drive-In. He now has five across the state. Throughout his entire franchise career, Sinclair never stopped looking for new opportunities and investment options and made a point of owning the real estate his businesses sit on. “When you own your own real estate, you’re building equity as well as getting sales,” he says. He’s also learned to work through failures, a lesson that’s been one of the hardest on his path to success.

  5. Cassandra Stokes and the Newk’s Eatery Franchise

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    Cassandra Stokes, along with her company Stokes’ Sekots Too LLC, was chosen as Newk’s Eatery’s Franchisee of the Year after making history with the 101-unit chain. Stokes made a mark on this fast-growing, fast-casual restaurant chain by surpassing performance standards in operational categories like zero leadership turnover and the highest overall guest response in the chain’s 12-year history.

    After retiring from a 26-year-long career in the military, Stokes redirected her education and training in hospitality management to franchise ownership when she invested in a successful Wingstop franchise. In 2013 Stokes opened the first Newk’s Eatery in Nacogdoches, Texas and is currently working on plans to launch another in Lufkin, Texas in the coming months.

    Stokes’ success in the franchise industry has been fueled by her passion for creating an unforgettable guest experience and creating an environment that hosts quality leadership at the management and hourly partner levels. She’s also sought the guidance of Newk’s franchise business consultant team to exceed operational standards, lowering cost of good by minimizing waste and portion control, and keeping labor investments below industry benchmarks. Lastly, Stokes has found franchise success by placing a high priority on labor investment, and recognizing that a positive, hospitable team is key to establishing a warm, welcoming restaurant environment.

For more information on opening a franchise, visit Bruges Franchising. Bruges Waffles & Frites is a community-oriented brand, both in the local neighborhoods we serve, and within the franchise community. Along with a passion for unprocessed, flavorful and indulgent foods, the Bruges Franchise is committed to maintaining a consistent culture of quality training, continual communication, accountability and a positive work environment. Join the Bruges Franchise family, today.

How to Select The Right Franchise


The road to entrepreneurship can be bumpy and unpredictable, but franchising is a great safe way to break into the world of business ownership. With a set of proven methods and procedures, marketing tools, and a built-in support system, making the decision to purchase a franchise can get you started on your journey into the business world.

With so many franchise opportunities in various economic sectors, how do you know which franchise is right for you? Here are some important factors to consider as you search for the right franchise opportunity.

Evaluate your own goals and priorities

Before you decide on a franchise, make sure it aligns with your personal goals. How do you feel about working nights and weekends? What about holidays? Are you willing to relocate if you don’t currently live in a strategic territory for the franchise you have in mind? How much of a leadership role do you want to have with the franchise, or would you rather be behind the scenes?

Additionally, evaluate your financial situation and determine how much startup capital you can realistically put down. This will help guide your decision as you begin looking into potential franchises.

Do your research

Once you know what you want for yourself, start making a list of franchises that interest you. As you do this, dive deeper into each one. What kind of demographic does it attract and market toward? How long has the company been in business? It’s important to try to find a business that can stand the test of time, and more importantly – weather a recession. A franchise that is proven and popular can mean success, but not if the location in which you’re interested is already saturated with competitors. But an unheard of company or product might mean that there isn’t a market for that product or service.

Feel them out

Once you’ve narrowed your list to a few serious prospects, find out what the day-to-day is like. The best way to find this out is to visit existing franchise locations. Talk to the employees, observe how they act and how the customers seem to feel toward the establishment. Take notice of the conditions inside, and ask the management questions about training and support. When you begin inquiring into opening your own franchise, pay attention to how responsive and supportive the franchisor is, and how organized they are in terms of providing you with up-to-date training and marketing materials, manual of operations, etc.

If you’ve found a franchise opportunity that allows you to live the lifestyle you want, has demand and a proven reputation for success, and a supportive franchisor to help you on your way, then congratulations – you may have just found the perfect franchise!

Learn more about franchise opportunities through Bruges Franchising.

7 Significant Pros and Cons of Buying a Franchise


Around the country there are over 3,000 different franchise companies in over 300 business categories.

As rewarding as it can be to buy into an established franchise, there are a few things to consider first. Here is a list of seven significant pros and cons to help you decide if this is the right type of business opportunity and investment for you.


  1. Your reputation relies upon that of the franchiser
  2. It may not matter how well-managed your particular location is if the brand has a bad reputation or is involved in a public affairs nightmare. Your customers will view every location the same.

  3. Start-up costs and royalty payments
  4. There can be a high initial investment (average is $250,000 plus real estate) and royalty payments range from 3-5 percent of monthly gross sales.

  5. Limited creativity and flexibility
  6. You will need to strictly follow the set business model and won’t have the flexibility to be creative or the authorization to make policy changes.

  7. >Marketing fees and contracted suppliers
  8. You’ll need to pay fees for your local marketing campaign materials. Also, you don’t have a choice in suppliers, as they are approved and contracted by the franchiser.

  9. False expectations
  10. If you don’t do enough research, you may see yourself stuck in a long-term contract with a company that doesn’t fit your ideals or suit your needs. There are no guarantees of success and you’ll still need to put a lot of work into running your new business.

  11. Restrictive guidelines
  12. You will be required to operate your business by strict guidelines. These rules can cover everything from the prices you charge to the color of your decor. You’ll also be required to share financial information.

  13. Possibility of inadequate support
  14. Though most franchisers offer plenty of market and field support, there is always the risk that their level of support doesn’t match what you feel you need. In the end, the success of your franchise rests solely with you.


    1. A framework for success
    2. By already having a strong business model and culture in place from the start, you won’t have to work through the trial and error phase of startup. A recognized name will make it easier to recruit qualified staff, and some franchisors provide management and technical training.

    3. An established brand and customer base
    4. Since your brand is already well known by a base of customers, you’ll spend less time attracting new ones, allowing you to immediately focus on making a profit.

    5. Financial Assistance
    6. In some cases, franchisors may provide loans and other financial assistance to help franchisees with startup costs.

    7. Access to R&D and new products
    8. Your franchisee has the motivation and financial capability to research and develop new techniques and products. They also have proprietary methods to which you’ll have access.

    9. Provided marketing materials and supplier list
    10. Franchises will provide you with all the materials needed for a marketing campaign. With contracted suppliers, you may receive supplies at a price below market value.

    11. Work for yourself
    12. You’ll have more freedom and flexibility, allowing a more fulfilling work-life balance. You’ll choose the people who work for and alongside you. You’ll feel the pride of building something of your own and then be able to reap the rewards.

    13. Low risk
    14. Franchises are a proven business model. A system of profitability has been established. You will get the support you need from your franchisee so you can enjoy your own success.

    Learpexels-photo-86753-largen more about the Bruges Waffles family and why we are one of the nation’s best franchise opportunities. Or, if you’re ready, just go for it!  


Forget Food Trucks—It’s All About the Waffle Bus!


We know, we know. Food trucks are popular. Yes, we totally get it, but for us, it’s all about the waffle bus! There is nothing better than treating yourself to your favorite liege waffle, and now you can do so just about anywhere.

The Bruges Waffle Bus is the perfect catering option when it comes to feeding any size group for business lunches, company parties, sporting events, grand openings, wedding receptions, or any other event you can think of. No matter where you are or what you’re doing, the Bruges Waffle Bus is a sure-fire crowd pleaser!  

What Are Liege Waffles?

Liege waffles are Belgian waffles like you’ve never tasted before. Pierre Vandamme and Philippe Wyffels, both from Belgium and now owners of Bruges Waffles & Frites, worked together to perfect an old family recipe that resulted in a perfectly decadent waffle. Its dense texture is like no other waffle you’ve ever eaten, and the bits of caramelized sugar hidden inside are simply scrumptious. Just top it with fruit and cream for a totally indulgent experience!

Waffle Bus Menu

Our authentic waffles are made-to-order and always fresh—ensuring each bite you take is full of warm caramelized goodness! The bus menu includes all of our favorite liege waffle combinations, so whether you want it plain or topped with chocolate, Speculoos, fruit, cream, or ice cream, we’ve got you covered!

Bruges Waffle Bus Schedule

If you would like to book the waffle bus today for your special event or for catering, call us at (801) 946-9920 or email info@brugeswaffles.com for more information. Or feel free to checkout our Waffle Bus Schedule or Facebook page to see where we’ll be next!

Belgian Festivals Should Include a Waffle Fest


Belgium is known for its many bizarre festivals that attract millions of visitors throughout the year. Aside from celebrating public holidays, the country also offers something for everyone with their many art, music, film and historical festivals or carnivals. While these festivals are entertaining and exciting, Bruges Waffles & Frites thinks there should be a festival dedicated solely to waffles.

Waffle Fest

For a country known so widely for their food items, it makes sense that waffle fest would become a thing. Street carts around the country would sell their many varieties of the treat from waffles topped with strawberries and creme fraiche to plain waffles ready to eat on the run. As we strive to become one of the best fast food franchise chains around, Bruges Waffles & Frites would be proud to participate in an event such as this.

Best Food Franchises Celebrate National Food Days

In America, the best food franchises have their turn at celebrating their food too. Dunkin’ Donuts, for instance, celebrates national donut day in June by giving patrons free donuts. IHOP provides a free short stack of pancakes for national pancake day in February, and in April several companies offer freebies to make the pain of tax day slightly lessened. 7-11 chains offer free slurpees on on July 11 (7/11), and Long John Silver’s offers free fish to those who talk like a pirate on September 19. November brings Veteran’s day and a slew of great deals and freebie for those who have served our country, and December brings national cookie day celebrated by many of the top fast fast franchises.

But, what about the waffle? Luckily, waffles are so well loved that they have two days of celebration each year; international waffle day celebrated in March to commemorate the beginning of Spring; and national waffle day in August that honors the anniversary of the first waffle iron patent.

What This Means to Top Fast Food Franchises

Even the top fast food franchises get in on the national food day action in order to draw customers to their establishments. Auntie Ann’s celebrates national pretzel day, Cold Stone Creamery has national cone day, and a variety of pizza joints get in on national cheese day.

Whether you are in the mood for a sweet treat or a savory meal, you don’t have to wait for a national food day to have it served to you. With our variety of menu items ranging from authentic Belgian Liege waffles to our signature Machine Gun Sandwich™, Bruges Waffles & Frites has something for everyone.


For more information about how you can help us on our journey to becoming one of the best food franchises in America, learning about our exciting and unique franchise opportunity at our online discovery center.

What Do Consumers Want to Eat at Top Restaurant Franchises?


Restaurant Business Online conducted a recent survey to figure out consumer demands when it comes to eating at their favorite franchise restaurant. The study found that 62% of millennials consider themselves to be adventurous eaters, but when it comes to choosing a new menu item, only 30% of diners will try something new. Of those, 73% will try an existing menu item, 17% will try something brand new, and only 10% will try a limited time offer. Claims of wanting something new and ordering familiar, saying they want healthy options, but choosing something decadent, and wanting quality ingredients without paying the price, it’s no wonder that even the the top restaurant franchises are in a rat race to keep up with the ever changing demands of the American consumer.

What Do Consumers Want?

When it comes to choosing new menu items, 53% of American consumers will choose a main dish as their experiment and 12% are more likely to try this new dish a fast casual dining establishment. Here are some other interesting facts revealed by the study:

When asked how the menu drives visits to dining establishments:

  • 80% of consumers look for their favorite menu items when choosing where to eat
  • 70% choose a restaurant for healthy options, while 63% of fast casual diners expect healthy options
  • 60% choose a restaurant based on locally sourced menu items
  • 30% say customization is important when selecting where to eat
  • Baby boomers are more likely to name food quality as their number one concern when selecting a restaurant to dine at

When asked about snack preferences, a franchise restaurant should be aware that 53% of consumers say it’s important that snacks are not too large. When it comes to snacking the study revealed:

  • 58% of snacks are grabbed spur-of-the-moment
  • 71% of snackers grab their treat mid afternoon
  • 75% snack once a day, while 50% snack at least twice
  • Snack definitions have broadened to include candy, nuts, crackers, fruit, cheese and other treats

Consumers were also asked about their sandwich preferences, and revealed that:

  • The average consumer eats 3 sandwiches per week, with 46% of those are eaten away from home
  • 42% of consumers order the same sandwich each time they eat out, while 33% are more likely to try unique flavors
  • 29% want more ethnic food choices in the form of sandwiches

Bruges Offers What Consumers Want

Whether you want healthier or customizable options, snacks or unique and authentic flavors, Bruges offers something for everyone. Along with these benefits, we offer customers an authentic European dining experience with every meal. Whether you visit us as a diner, or as a potential franchise restaurant owner, Bruges will provide an experience you won’t soon forget!