Bruges waffle baker pursues the ‘American dream’

Translated from a recent feature on Bruges in Belgium on April 1, 2015

by KOEN THEUNS

Pierre Vandamme with brother Frederic. A fourth store will open soon.

Pierre Vandamme with brother Frederic. A fourth store will open soon.

BRUGES – From a waffle vendor with a cart to the owner of four restaurants and plans to expand with franchise locations across the U.S., Bruges émigré Pierre Vandamme (51) is living large with Bruges Waffles. For four years, Vandamme ran a waffle cart on the street and in parks selling home made waffles to the public. A year later he added french fries to the limited menu. It turned to be a great success, and after another year he opened his first Bruges Waffles restaurant.

Within a few weeks, he and a business partner will launch a franchise system with plans to expand the Bruges Waffles brand all over the country. “We’ll begin in Denver, but we think it will become big. In about five to ten years, we want hundreds of Bruges Waffles in the U.S.”

“The name Bruges is an asset. It’s surprising how well my town is known by Americans, “said Vandamme. Click here to read more in The News on Wednesday, April 1st.

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