Bruges Restaurant Franchise Has Caught the Wave

The Fast-Casual Restaurant Industry Has 10 Markers for Success, Bruges Meets Them All

SALT LAKE CITY– Bruges Waffles & Frites has caught the wave of the fast casual industry and is riding it to success. According to analysts of the explosively growing fast-casual restaurant industry, there are 10 markers for success in the industry–all of which Bruges meets.


They are:

  1. Quality of the Food
  2. Use of Higher Quality Ingredients
  3. Wholesome Food
  4. Perception of Freshness
  5. First Rate Decor
  6. Fair Pricing
  7. Fast Service
  8. Friendly Employees
  9. Flexible Offerings
  10. A Full View of How Food is Prepared

According to the analysts, we will see continued growth in this market segment for years to come, but meeting these 10 indicators will put a restaurant franchise on the fast track to success. The fast-casual restaurant industry increased their collective annual sales by 12.8 percent to $30 billion in 2014 alone. This growth rate is almost double the growth rate of any other restaurant segment. Since 1999, the industry has seen growth of 550%, and new restaurant franchise chains in the category are popping up each year. (

“This is an exciting time for Bruges to be entering the market,” said Pierre Vandamme, Belgian native and co-founder of Bruges Waffles & Frites. “Though the market is being flooded with new concepts, our restaurant franchise offers a collection of unique menu items that cannot be found in other restaurants. We offer our customers the complete European dining experience, including food that is unlike any other.”

Bruges Waffles & Frites began in 2003 when Belgian natives Pierre Vandamme and Philippe Wyffels recreated the authentic Belgian waffle they remembered from their youth. The two began selling their creation in the Salt Lake City farmers market and saw first hand the demand for authentic and unique cuisine. Shortly thereafter they opened their first year round restaurant location, expanded their menu offerings and continued to build their fan base. Now, the chain has four Utah restaurant locations and is expanding their concept as a restaurant franchise across the American West.

For more information on Bruges and to learn more about their franchising opportunity, visit their website:


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