Bruges Expansion Plans Cover Most of Western US

Opportunity for Franchising Restaurants with Bruges Just Got Bigger

SALT LAKE CITY– Bruges Waffles & Frites expansion plans have increased to include most of the western United States, with the exceptions of North Dakota and California. With these expansion plans, the opportunity for franchising restaurants with the authentic Belgian brand just got a lot bigger.


“We’re excited to offer our unique brand to more states throughout the US,” said Philippe Wyffels, Co-CEO of Bruges Franchising. “The vision has always been to carry the brand to more than one state. Franchising restaurants gives us the opportunity to grow and refine our business while keeping the authenticity the brand has to offer a top priority.”


The Bruges brand began when Belgian natives Pierre Vandamme and Philippe Wyffels met in downtown Salt Lake City and longed for the old world cuisine that is no longer readily available amidst the mass produces and highly processed options. The two set out to recreate the Liège waffles they remember from their youth, and once successful they debuted their creation at the local farmers market. The demand for authentic cuisine increased each season, and the brand soon opened a year-round restaurant location in the heart of downtown Salt Lake. Currently, the company owns four Utah restaurants, and is now offering franchising opportunities in the western US.


The successful franchise partner will be an active participant in their community and have solid leadership skills. The company is taking a different approach to franchising and has created a collaborative culture in which ideas and innovations are meant to be shared. The franchisees must hold the same core values and be committed to keeping the authenticity of the brand. As a company, Bruges is committed to using the freshest ingredients to create flavorful and indulgent food options that are meant to be enjoyed in the presence of family and friends.
For more information on franchising opportunities with Bruges, visit their website:

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