Bruges Bounty Has Been Set

Help the Restaurant Franchise Find The First Franchise Owner, and Win a Trip to Belgium


SALT LAKE CITY– Bruges Waffles & Frites is on the hunt for the first franchise owner to help them expand their concept across the American West. They are turning to their loyal fans for help in this quest, and as a reward for referring the first owner, you and a guest can pack your bags for Bruges, Belgium!

“We have a very loyal fan base in Utah, many of whom travel and have connections across the country,” said Philippe Wyffels, Belgian native and co-founder of Bruges Waffles & Frites. “It makes sense to have the customers who already know and love us assist us in our quest to find the right person to expand our concept. We can think of no better way to reward them than with a trip to the country where it all began!”

The restaurant chain has experienced explosive growth in their loyal fan base from their Utah based locations. The concept began when Belgian natives Pierre Vandamme and Philippe Wyffels set out to recreate the authentic Liège waffle they remembered from their youth. They started sharing their creation on a waffle cart in downtown Salt Lake City’s farmers market and the rest is history. The company now owns four Utah locations and is ready to share the concept with other Western states.

The company is seeking for franchise candidates who are active in their community, and is willing to carry on the brand’s strong values. “Bruges is about community,” explained Wyffels, “Each of our franchisees will be welcomed into our franchise community where the sharing of ideas and innovations is encouraged, and where each owner will play an important role in their respected communities.”

Those wishing to qualify for the referral prize can visit where they can share referral information about anyone who may be interested in becoming a franchise partner with Bruges Waffles & Frites. Once the first person in your state joins the Bruges family, the referring individual will receive a travel voucher worth up to $5,000 that can be redeemed for a trip for two to Bruges (four nights) and Brussels (two nights) along with airfare, rail and tour. More details can be found at the company’s website:

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