Study finds that lack of authentic options results in fewer wishes of “Bon Appétit”
United Waffle Lovers conducted a survey recently which revealed Arizona residents are suffering from a newly discovered condition they are calling Liège deficiency. The cause? A lack of authentic food options that results in fewer wishes of “Bon Appétit.” The cure? Bruges Waffles & Frites franchising restaurants opening in Arizona.
The symptoms of Liège deficiency include:
- Shortness of breath whenever the word “waffle” is mentioned
- Dizziness with anticipation of the day authentic Liège waffles arrive
- Tingling in the taste buds
- Unusual cravings for waffles
The symptoms will vary on a case by case basis and may be more extreme in some than others.
“Liège Deficiency is a real problem for the residents of Arizona,” stated Philippe Wyffels, Belgian native and co-founder of Bruges Waffles & Frites. “We are happy to have the cure that residents of this great state have been seeking. Together with those who suffer from the condition, we can eliminate Liège Deficiency entirely by introducing authentic waffles and frites to those who are not aware of what they have been missing.”
Bruges Waffles & Frites understands deficiency. When they met in Salt Lake City, Co-founders Pierre Vandamme and Philippe Wyffels were appalled by the lack of authentic food options the city had to offer. They got to work cooking up the famous Liège waffles they remembered from their youth and shared them at the farmers market. The result? More instances of “Bon Appétit” were shared throughout the city as residents rejoiced in their non-deficient state.
Bruges continued to work hard to help residents understand their deficient conditions. They opened four year round restaurant locations throughout the Salt Lake valley, expanded their menu to include Belgian style frites, and specialty sandwiches, and got the attention of both local and national media. Now, the company is continuing to help those who suffer Liège deficiency by expanding their brand into neighboring states and bringing awareness to the condition.
People may say a vitamin a day keeps the doctor away, but at Bruges, they say, “a waffle a day keeps boring food away.”