Food Franchise Industry Report 2016: What You Need To Know


After hitting the web in early July, the 2016 Food Franchise Industry Report made waves in the world of fast food businesses. Not only has the fast food industry experienced significant growth in the past year, but the report also highlights that now is a better time than ever to invest in a food franchise – particularly those like Bruges Waffles and Frites, full-service franchises that specialize in bakery and breakfast items.

Below is a brief recap of the 2016 Food Franchise Industry Report.

What’s Trending?

When McDonald’s started serving breakfast all day in October 2015, they hoped to see their sales increase and their customer base boom; that’s exactly what they saw. In the first quarter of 2016 alone, the world-famous golden arches recorded an unprecedented 35% profit growth.

As exemplified by McDonald’s stunning turnaround after a two-year sales dip, consumers want more breakfast options despite the time of day. In fact, experts predict that breakfast and morning snack consumption are expected to grow by at least 5% over the next three years. Bruges Waffles & Frites has been serving breakfast since the business started in 2004. With over a dozen fresh-baked breakfast options available throughout the day, the Bruges Franchise is ahead of the all-day morning-cravings curb.

Full-service Franchises Expected To Find Success

Full-service franchise establishments are expected to experience a 6.3% growth in 2016 – in other terms, another 38,244 full-service franchises will join the industry by January 1, 2017. From casual family-style restaurants to upscale eateries, full-service franchises are the largest growing segment of the three core areas that make up 33% of the total franchise industry. As a community-favorite restaurant, Bruges’ offers everything from sweet, authentic Belgian waffles and warm, salty frites, to hardy waffle sandwiches and notorious Belgian cuisine. Diners are encouraged to enjoy their meal from the comfort of Bruges old world ambiance or wait amongst the aromas of melting butter and caramelizing sugar for a mouthwatering meal to-go – making Bruges the ideal full-service franchise.

Striving For Quick(er) Service

Along with full service and retail food franchises, the quick service – or fast food – franchise industry is a core element of total franchise establishments. Quick service restaurants (QSR) make up an estimated 20% of U.S. franchises and are expected to grow 1.5% in 2016. Unlike retail food franchises, QSRs typically offer customers delivery and take-out options that make immediate consumption possible. Some QSR franchises like Bruges Waffles & Frites also provide limited seating where guests can enjoy a warm, on-site meal.

Becoming A Franchisee

Overall, the 2016 Food Franchise Industry Report highlights that there is no better time than now to invest in a food franchise. As a full-service franchise that serves authentic Belgian breakfast foods, tasty sandwiches and more, Bruges is the ideal franchise to invest in. Contact us today to learn why Bruges Waffles & Frites is one of the fastest growing franchise opportunities and become part of our family, today!

Top 5 Things To Love About Bruges


Ask anyone who’s traveled to Belgium what their favorite city was and they’ll likely answer “Bruges!” With a reputation as one of the last untouched medieval towns and crowded streets that prove its booming tourist industry, Bruges offers a charming vibe that you simply cannot experience in other European hot spots like Paris, London, and Rome.

For Belgium native Pierre Vandamme, Bruges held such a special place in his heart that he decided to bring the exquisite tastes of western Europe to the mouths of those in the western U.S. The rich smells and flavors engrained in the Bruges culture and his grandmother’s old-world culinary creations inspired him to found Bruges Waffles & Frites, a traditional Belgian-eatery franchise with locations throughout Utah, Colorado, Arizona, Idaho and Nevada.

When planning your trip, be sure to include these five must-do’s on your itinerary and experience Bruges like Vandamme and other locals who’ve developed an unwavering passion for the cuisine, culture, and cobblestone streets that give the town it’s truly unforgettable charm.

  1. Take A Tour

  2. First and foremost, you need to get your bearings. Tour the city in style from the comfort of a horse-drawn carriage or float the quaint canals during a boat trip. The Legends of Bruges Walking Tour is perhaps the best way to get a true sense of the city if you’re up for a small jaunt. Bruges native, self-proclaimed historian, and tour guide Simon gives visitors riveting insight on important landmarks, city economy, and stoic symbolism while also offering chocolate and beer samples and daily discounts.

  3. Have Your Fill of Waffles and Frites (and much more!)

  4. One bite of an authentic Belgian waffle and you’ll understand why Vandamme desperately wanted to spread the tasteful joy to the U.S. Belgium is famous for four key staples: waffles, frites, beer, and chocolate – all of which are easy to find throughout the city. Instead of the sweet, breakfast-only item we have in the States, stop by a food truck for a true Bruges experience. These savory, hot-off-the-griddle waffles will give you a different idea of what a Belgian waffle is – and should be. Wash down your waffles and fries with one of many infamous beers at The Hobbit and stop by any of the corner chocolate shops to sample a Bruges delicacy.  


  5. Explore, Wander, and Wonder

  6. The medieval character makes Bruges a prime place to simply explore. Grab a coffee at li-o-lait  and head to one of four historical windmills or climb the twisting stairs of the Belfry Tower. Check out the Kantcentrum – or Lace Center – home of the renovated old lace school of the Sisters of the Immaculate Conception, and learn about the lace industry and lace education in an interactive way. If you find yourself around Oud Sint-Jan around 5 pm, be sure to catch the marvelous sounds produced by harpist Luc Van Laere as he offers a free concert Tuesday through Sunday.

  7. People Watch at the Markt

  8. Though known for people watching, the Markt is also the best place in the city to catch the last of the sun’s rays. Climb the steps of the Provincial Court and watch the sun set on Bruges narrow streets. Best of all, the Markt’s central location means you’ll have several unbeatable dining and drinking options just minutes away.

  9. Catch A Tune At the Concert Building

  10. Despite Bruges medieval facade, state-of-the-art architectural masterpieces like the Concert Building serve as a reminder of 2002, when the city was the Cultural Capital of Europe. From classical favorites to contemporary dance and everything in between, the Concert Building is a must-visit site when touring places that make Bruges so unique. Check out the event calendar to see what’s going on when you’re in town.

Still longing for a taste of Bruges after your trip? We understand. Find your nearest Bruges Waffles & Frites, and experience a little piece of Belgium heaven. No locations near you? Consider joining our franchise and spread the taste of Bruges in your community!

11 Things Successful People Do Before Breakfast



Does it take you a long time to get energized and going each day? Do you see people around you that seem to have a day’s worth of tasks finished before you even finish your morning coffee?

If you’re ready to get more out of your day, try implementing some of these 11 tips that successful people do before breakfast to be more productive and have more energy.

1. Wake up before everyone else

Before the hustle and bustle of the day surrounds you, find time to quietly focus and meditate. Consider your tasks for the day, and what you’d like to do with your day. Sip on your coffee or caffeinated beverage of choice, preferably outside as the sun rises, and let the peaceful setting of the early morning help you start your day the right way.

2. Exercise

Once you get your heart pumping and muscles moving, you’ll perk right up for the day. Not to mention the blood flow to your brain will help clear your mind and help you focus, as well.

3. Write a to-do list

Get organized right off the bat by writing down everything you need to do that day, in order of importance. It’s easier to stay motivated and accomplished throughout the day if your tasks are clearly written out and in order.

4. Watch a motivational TED Talk

Find some external motivation in the form of a motivational speech. There are dozens of TED Talks that will do the trick and have you feeling like you can conquer the world. We recommend these three to start with:

Success, failure, and the drive to keep creating

Your body language shapes who you are

Why we do what we do

5. Drink water

You’ve probably heard that your body is made mostly of water, so doesn’t it only make sense that as our body uses that water, we need to keep replacing it? Like filling up your gas tank and changing your oil, your body needs PLENTY of water to operate smoothly, so if you’ve been looking for a new goal or habit to work on, drinking enough water each day should definitely be high on your list.

6. Do something you love

Start a project solely for pleasure that you can work on each morning. Maybe it’s an art project, a woodworking project, improving your jump shot, a scrapbook or other memoir-type project, etc. Taking the time to do something you love will give you the motivation to work hard each day.

7. Respond to and send emails

Get your emails out of the way so you can focus on your tasks at hand. Check your email at set intervals throughout the day so they don’t become a time-sink.

8. Spend quality time connecting with your family

Even if it’s not in person you can still write a note to leave your spouse, send a nice email to a family member, and make sure to give your children a kiss before you leave. This will help you keep your priorities straight throughout the day and give purpose to your work.

9. Meditate

It’s easy to get overwhelmed by our thoughts and the pressure of our daily tasks, but taking the time to clear our mind can help you relax and focus. Clarity is valuable in today’s over-stimulated society, so don’t underestimate the power of simplicity and calm.

10. Skim the news

Take a few minutes to get the highlights of the current events and affairs going on. This will be useful for workplace conversation and may even be relevant to your work.

11. Network over coffee

Think of those in line with you at the coffee shop as friends you haven’t met yet, and strike up a conversation with those around you. You never know if you’re standing next to a lifelong friend or even your future spouse, so don’t be shy!

Whatever it is you’re preparing to do each day, make sure that it’s something you love. Consider becoming a franchisee of Bruges Waffles and Frites to find that fulfilling aspect of your life that will keep you motivated and smiling every day.

13 Reasons Waffles Are Better Than Pancakes

Waffles vs Pancakes


There’s no doubt that breakfast food is far superior to any other type of food in existence. Trying to argue otherwise would be a moot point. Today we want to talk waffles and pancakes and put to rest once and for all the age-old question of which is better. Because the answer is most clearly waffles. Every. Single. Time.

1. A Grid to Cut By

Have you ever seen a pancake with a built in guide that allows you to cut it into perfectly portioned sections? No. Because if you did, it would be a waffle.

2. Toppings

Pancakes are no match for waffles when toppings are thrown into the mix. Where syrup, fruit, and any other delicious toppers falls right off of a pancake, waffles can hold tightly to their toppers courtesy of the above-mentioned grid.

3. Bigger Is Better

Size-wise, it’s no contest—one waffle equates to at least two pancakes. And where pancakes tend to end up burned on the outside and gooey on the inside the bigger they get, waffles always maintain that perfect delicious golden brown exterior, with a light, fluffy interior. Yeah, our mouths are watering too just thinking about it.

4. All Food Wants to Be Served in Waffle Form

Waffle fries. Waffle cones. Need we say more?

5. You Can’t Put Ice Cream on a Pancake

Have you ever seen a pancake topped with ice cream? Heavens no. That would just be wrong. But a waffle topped with ice cream? Well, the thought of that is just getting us all kinds of excited.

6. Anything Can Be Waffle-ized

If you’ve visited Pinterest anytime recently, then you know all about the million different meals that can be cooked on a waffle iron. Brownies, cookies, omelets, grilled cheese sandwiches, cinnamon rolls, stuffed pizzas—do I need to go on?

7. Chicken and Waffles

Enough said.

8. Delicious Fresh or Frozen

Is there a person alive who can say they never enjoyed an Eggo Waffle for breakfast as a child? Frozen pancakes never reheat right, but frozen waffles most certainly do.

9. Waffle Trucks Are All the Rage

At a time when food trucks seem to rule the world, waffle trucks have found their place as the ruler supreme. Why is that? Because regardless of the time of day, everyone loves a good waffle.

10. Perfect On the Go

Need to eat breakfast on the run? Look no further than a waffle. Roll one up, stuff it with toppings, and eat it like a delicious, oversized taquito.

11. The Star of the Continental Breakfast

When was the last time you saw a pancake bar at a continental breakfast? Never. Because waffles are infinitely easier to make and cook to perfection. What would a hotel stay be without them?

12. They’re Leslie Knope Approved

There’s no doubt about it—Leslie Knope loves waffles. Probably more than about anything else in the world. According to Leslie, “Everyone should love waffles. If they don’t they’re crazy.” We couldn’t have put it better ourselves.

13. Sweet or Savory

These delicious, fluffy, dewdrops from heaven can be made to accommodate your sweet tooth, or be prepared to savory perfection. You could eat waffles for every meal and never get sick of them. On that note, we’ll excuse ourselves to go make some waffles…

Now Go Eat Waffles!

Bring waffle happiness to your neighborhood with Bruges Waffles & Frites.