3 Reasons To Eat Bruges’ Waffles Any Time of Day


Ask any American about the proper time of day to eat waffles, and chances are they’ll answer “breakfast.” At Bruges Waffles and Frites, however, we align with true Belgian tradition when we say that waffles can – and should – be eaten at any meal, regardless of time or day.

Contrary to the sugar-heavy breakfast item that’s printed on breakfast menus across the U.S., waffles in Belgium are a common street food that’s traditionally eaten with your hands. Instead of dousing waffles in gallons of syrup, Belgian’s find that the waffle itself is the actual treat because of how well-made they are.

Founded on the desire to share authentic Belgian flavors to the community of Salt Lake City, Bruges’ menu contains items that are genuine, flavorful and not limited to the time of day. In fact, the Bruges Franchise encourages customers to indulge in a true European dining experience meant to be enjoyed in the presence of family and friends, no matter what time the waffle craving strikes.

Breakfast, Lunch, Dinner: Three Reasons To Eat Bruges

While Bruges offers unforgettable sweet, fruity waffle toppings, we also strive to give our patrons the best authentic savory options possible.

  • Sweet waffles: Choose between a classic vanilla or cinnamon liege waffle and choose from toppings like creme fraiche, Belgian chocolate or caramel sauce, Speculoos spread, vanilla bean, strawberry, or speculoos ice cream and fresh fruit.J9jWj61Xu5W7RS9tJav7Sx1TMsVZM1z1Mf0QB_JHT3I
  • Savory sandwich waffles: Constructed with two fresh traditional Belgian waffles, Bruges offers savory sandwiches that include meats like turkey, ham, and prosciutto, cheeses like swiss, brie, mozzarella, and goat cheese, and fresh veggies like butter lettuce, peppers, tomatoes, avocados and more. bruges_-13021_forweb
  • Frites and meats: Want to try more delicious Belgian fare? Try our secret lamb sausage, traditional beer braised beef stew, our steakhouse beef patty, or a classic Belgian Frikandel.Stew-menu

Regardless if you’re a sweet or savory eater, Bruges signature frites are a staple side item for any meal. Add one of the several traditional mayo-based sauces made in house with fresh herbs and spices and you’ll be hooked.

Want More Bruges? Join Our Franchise!

Can’t seem to get enough of Bruges’ classic Belgian flavors? Join our franchise family today and reap the benefits of running a fast-going, true-to-form, franchise. We are committed to uncompromising quality and authenticity in a warm and welcoming environment. As a community-oriented brand, we are loyal to the local neighborhoods we serve and our entire franchise family. We have a progressive, cooperative approach that builds a trusted public following and backs our internal franchise model.

Visit a Bruges near you to get a delicious taste of a true Belgian staple, and check out our franchise FAQs to see if joining the Bruges Franchise family is a fit for you.

Three Franchise Success Stories: How They Did It



Every year, franchisors across the nation open nearly 12,000 new units across all business industries. From hair salons to restaurants, these franchises bring in millions of dollars annually and set a solid foundation for owners – even those with little business experience – to launch a successful career. Below are three franchise stories chronicling their path to success.

  1. Jerry Heath and Hungry Howie’s Pizza

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    For Jerry Heath, his success in opening nearly a dozen Hungry Howie’s Pizza franchise locations wouldn’t have been possible without the support from two key mentors: his father and Hungry Howie’s president, Steve Jackson. Though Heath initially pursued a college degree in architecture, his experience working at Hungry Howie’s and his love for making pizza motivated him to earn a degree in business instead to better prepare him for franchise management.

    Despite the fact that Heath was fresh out of college, the franchise structure provided him with a low-risk, low-investment opportunity to become a successful businessman. This, and financial support from his father, enabled Heath to open 11 Hungry Howie’s Pizza restaurants and five Jimmy John’s Gourmet Sandwich restaurants. Since he was a young boy, Heath was passionate about making good pizza; he claims that his belief in the concept of running a quality business was what helped pave his path to success.

  3. Mills Sinclair: Franchisor And Franchisee

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    Burgers, buffets, and pizza have made Mills Sinclair one successful businessman. Sinclair, a Chicago native that grew up in Arizona, comes from a family of inventors and has been nursing his passion for finance, real estate, and business since he was a young man. He earned a finance degree from Arizona State University in 1969 and immediately went to work for Young, Smith and Peacock, an investment banking and brokerage firm. He then started his own brokerage firm in 1983. It was while he was working on real estate and tax advantage deals for Abby’s Legendary Pizza that he saw potential in the restaurant business and acquired the brand in 1988. Abby’s has grown from nine restaurants to 36; 34 of those he owns and two are franchisee locations.

    Growing Abby’s inspired Sinclair to look for other franchise opportunities which led to his partnering with Golden Corral. Today all four of Sinclair’s Golden Corral locations across Idaho and Arizona are doing well. Eight years ago Sinclair also capitalized on an opportunity to open Southern Oregon’s first Sonic Drive-In. He now has five across the state. Throughout his entire franchise career, Sinclair never stopped looking for new opportunities and investment options and made a point of owning the real estate his businesses sit on. “When you own your own real estate, you’re building equity as well as getting sales,” he says. He’s also learned to work through failures, a lesson that’s been one of the hardest on his path to success.

  5. Cassandra Stokes and the Newk’s Eatery Franchise

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    Cassandra Stokes, along with her company Stokes’ Sekots Too LLC, was chosen as Newk’s Eatery’s Franchisee of the Year after making history with the 101-unit chain. Stokes made a mark on this fast-growing, fast-casual restaurant chain by surpassing performance standards in operational categories like zero leadership turnover and the highest overall guest response in the chain’s 12-year history.

    After retiring from a 26-year-long career in the military, Stokes redirected her education and training in hospitality management to franchise ownership when she invested in a successful Wingstop franchise. In 2013 Stokes opened the first Newk’s Eatery in Nacogdoches, Texas and is currently working on plans to launch another in Lufkin, Texas in the coming months.

    Stokes’ success in the franchise industry has been fueled by her passion for creating an unforgettable guest experience and creating an environment that hosts quality leadership at the management and hourly partner levels. She’s also sought the guidance of Newk’s franchise business consultant team to exceed operational standards, lowering cost of good by minimizing waste and portion control, and keeping labor investments below industry benchmarks. Lastly, Stokes has found franchise success by placing a high priority on labor investment, and recognizing that a positive, hospitable team is key to establishing a warm, welcoming restaurant environment.

For more information on opening a franchise, visit Bruges Franchising. Bruges Waffles & Frites is a community-oriented brand, both in the local neighborhoods we serve, and within the franchise community. Along with a passion for unprocessed, flavorful and indulgent foods, the Bruges Franchise is committed to maintaining a consistent culture of quality training, continual communication, accountability and a positive work environment. Join the Bruges Franchise family, today.

How to Select The Right Franchise


The road to entrepreneurship can be bumpy and unpredictable, but franchising is a great safe way to break into the world of business ownership. With a set of proven methods and procedures, marketing tools, and a built-in support system, making the decision to purchase a franchise can get you started on your journey into the business world.

With so many franchise opportunities in various economic sectors, how do you know which franchise is right for you? Here are some important factors to consider as you search for the right franchise opportunity.

Evaluate your own goals and priorities

Before you decide on a franchise, make sure it aligns with your personal goals. How do you feel about working nights and weekends? What about holidays? Are you willing to relocate if you don’t currently live in a strategic territory for the franchise you have in mind? How much of a leadership role do you want to have with the franchise, or would you rather be behind the scenes?

Additionally, evaluate your financial situation and determine how much startup capital you can realistically put down. This will help guide your decision as you begin looking into potential franchises.

Do your research

Once you know what you want for yourself, start making a list of franchises that interest you. As you do this, dive deeper into each one. What kind of demographic does it attract and market toward? How long has the company been in business? It’s important to try to find a business that can stand the test of time, and more importantly – weather a recession. A franchise that is proven and popular can mean success, but not if the location in which you’re interested is already saturated with competitors. But an unheard of company or product might mean that there isn’t a market for that product or service.

Feel them out

Once you’ve narrowed your list to a few serious prospects, find out what the day-to-day is like. The best way to find this out is to visit existing franchise locations. Talk to the employees, observe how they act and how the customers seem to feel toward the establishment. Take notice of the conditions inside, and ask the management questions about training and support. When you begin inquiring into opening your own franchise, pay attention to how responsive and supportive the franchisor is, and how organized they are in terms of providing you with up-to-date training and marketing materials, manual of operations, etc.

If you’ve found a franchise opportunity that allows you to live the lifestyle you want, has demand and a proven reputation for success, and a supportive franchisor to help you on your way, then congratulations – you may have just found the perfect franchise!

Learn more about franchise opportunities through Bruges Franchising.

7 Significant Pros and Cons of Buying a Franchise


Around the country there are over 3,000 different franchise companies in over 300 business categories.

As rewarding as it can be to buy into an established franchise, there are a few things to consider first. Here is a list of seven significant pros and cons to help you decide if this is the right type of business opportunity and investment for you.


  1. Your reputation relies upon that of the franchiser
  2. It may not matter how well-managed your particular location is if the brand has a bad reputation or is involved in a public affairs nightmare. Your customers will view every location the same.

  3. Start-up costs and royalty payments
  4. There can be a high initial investment (average is $250,000 plus real estate) and royalty payments range from 3-5 percent of monthly gross sales.

  5. Limited creativity and flexibility
  6. You will need to strictly follow the set business model and won’t have the flexibility to be creative or the authorization to make policy changes.

  7. >Marketing fees and contracted suppliers
  8. You’ll need to pay fees for your local marketing campaign materials. Also, you don’t have a choice in suppliers, as they are approved and contracted by the franchiser.

  9. False expectations
  10. If you don’t do enough research, you may see yourself stuck in a long-term contract with a company that doesn’t fit your ideals or suit your needs. There are no guarantees of success and you’ll still need to put a lot of work into running your new business.

  11. Restrictive guidelines
  12. You will be required to operate your business by strict guidelines. These rules can cover everything from the prices you charge to the color of your decor. You’ll also be required to share financial information.

  13. Possibility of inadequate support
  14. Though most franchisers offer plenty of market and field support, there is always the risk that their level of support doesn’t match what you feel you need. In the end, the success of your franchise rests solely with you.


    1. A framework for success
    2. By already having a strong business model and culture in place from the start, you won’t have to work through the trial and error phase of startup. A recognized name will make it easier to recruit qualified staff, and some franchisors provide management and technical training.

    3. An established brand and customer base
    4. Since your brand is already well known by a base of customers, you’ll spend less time attracting new ones, allowing you to immediately focus on making a profit.

    5. Financial Assistance
    6. In some cases, franchisors may provide loans and other financial assistance to help franchisees with startup costs.

    7. Access to R&D and new products
    8. Your franchisee has the motivation and financial capability to research and develop new techniques and products. They also have proprietary methods to which you’ll have access.

    9. Provided marketing materials and supplier list
    10. Franchises will provide you with all the materials needed for a marketing campaign. With contracted suppliers, you may receive supplies at a price below market value.

    11. Work for yourself
    12. You’ll have more freedom and flexibility, allowing a more fulfilling work-life balance. You’ll choose the people who work for and alongside you. You’ll feel the pride of building something of your own and then be able to reap the rewards.

    13. Low risk
    14. Franchises are a proven business model. A system of profitability has been established. You will get the support you need from your franchisee so you can enjoy your own success.

    Learpexels-photo-86753-largen more about the Bruges Waffles family and why we are one of the nation’s best franchise opportunities. Or, if you’re ready, just go for it!  


Forget Food Trucks—It’s All About the Waffle Bus!


We know, we know. Food trucks are popular. Yes, we totally get it, but for us, it’s all about the waffle bus! There is nothing better than treating yourself to your favorite liege waffle, and now you can do so just about anywhere.

The Bruges Waffle Bus is the perfect catering option when it comes to feeding any size group for business lunches, company parties, sporting events, grand openings, wedding receptions, or any other event you can think of. No matter where you are or what you’re doing, the Bruges Waffle Bus is a sure-fire crowd pleaser!  

What Are Liege Waffles?

Liege waffles are Belgian waffles like you’ve never tasted before. Pierre Vandamme and Philippe Wyffels, both from Belgium and now owners of Bruges Waffles & Frites, worked together to perfect an old family recipe that resulted in a perfectly decadent waffle. Its dense texture is like no other waffle you’ve ever eaten, and the bits of caramelized sugar hidden inside are simply scrumptious. Just top it with fruit and cream for a totally indulgent experience!

Waffle Bus Menu

Our authentic waffles are made-to-order and always fresh—ensuring each bite you take is full of warm caramelized goodness! The bus menu includes all of our favorite liege waffle combinations, so whether you want it plain or topped with chocolate, Speculoos, fruit, cream, or ice cream, we’ve got you covered!

Bruges Waffle Bus Schedule

If you would like to book the waffle bus today for your special event or for catering, call us at (801) 946-9920 or email info@brugeswaffles.com for more information. Or feel free to checkout our Waffle Bus Schedule or Facebook page to see where we’ll be next!