Belgian Festivals Should Include a Waffle Fest


Belgium is known for its many bizarre festivals that attract millions of visitors throughout the year. Aside from celebrating public holidays, the country also offers something for everyone with their many art, music, film and historical festivals or carnivals. While these festivals are entertaining and exciting, Bruges Waffles & Frites thinks there should be a festival dedicated solely to waffles.

Waffle Fest

For a country known so widely for their food items, it makes sense that waffle fest would become a thing. Street carts around the country would sell their many varieties of the treat from waffles topped with strawberries and creme fraiche to plain waffles ready to eat on the run. As we strive to become one of the best fast food franchise chains around, Bruges Waffles & Frites would be proud to participate in an event such as this.

Best Food Franchises Celebrate National Food Days

In America, the best food franchises have their turn at celebrating their food too. Dunkin’ Donuts, for instance, celebrates national donut day in June by giving patrons free donuts. IHOP provides a free short stack of pancakes for national pancake day in February, and in April several companies offer freebies to make the pain of tax day slightly lessened. 7-11 chains offer free slurpees on on July 11 (7/11), and Long John Silver’s offers free fish to those who talk like a pirate on September 19. November brings Veteran’s day and a slew of great deals and freebie for those who have served our country, and December brings national cookie day celebrated by many of the top fast fast franchises.

But, what about the waffle? Luckily, waffles are so well loved that they have two days of celebration each year; international waffle day celebrated in March to commemorate the beginning of Spring; and national waffle day in August that honors the anniversary of the first waffle iron patent.

What This Means to Top Fast Food Franchises

Even the top fast food franchises get in on the national food day action in order to draw customers to their establishments. Auntie Ann’s celebrates national pretzel day, Cold Stone Creamery has national cone day, and a variety of pizza joints get in on national cheese day.

Whether you are in the mood for a sweet treat or a savory meal, you don’t have to wait for a national food day to have it served to you. With our variety of menu items ranging from authentic Belgian Liege waffles to our signature Machine Gun Sandwich™, Bruges Waffles & Frites has something for everyone.


For more information about how you can help us on our journey to becoming one of the best food franchises in America, learning about our exciting and unique franchise opportunity at our online discovery center.

What Do Consumers Want to Eat at Top Restaurant Franchises?


Restaurant Business Online conducted a recent survey to figure out consumer demands when it comes to eating at their favorite franchise restaurant. The study found that 62% of millennials consider themselves to be adventurous eaters, but when it comes to choosing a new menu item, only 30% of diners will try something new. Of those, 73% will try an existing menu item, 17% will try something brand new, and only 10% will try a limited time offer. Claims of wanting something new and ordering familiar, saying they want healthy options, but choosing something decadent, and wanting quality ingredients without paying the price, it’s no wonder that even the the top restaurant franchises are in a rat race to keep up with the ever changing demands of the American consumer.

What Do Consumers Want?

When it comes to choosing new menu items, 53% of American consumers will choose a main dish as their experiment and 12% are more likely to try this new dish a fast casual dining establishment. Here are some other interesting facts revealed by the study:

When asked how the menu drives visits to dining establishments:

  • 80% of consumers look for their favorite menu items when choosing where to eat
  • 70% choose a restaurant for healthy options, while 63% of fast casual diners expect healthy options
  • 60% choose a restaurant based on locally sourced menu items
  • 30% say customization is important when selecting where to eat
  • Baby boomers are more likely to name food quality as their number one concern when selecting a restaurant to dine at

When asked about snack preferences, a franchise restaurant should be aware that 53% of consumers say it’s important that snacks are not too large. When it comes to snacking the study revealed:

  • 58% of snacks are grabbed spur-of-the-moment
  • 71% of snackers grab their treat mid afternoon
  • 75% snack once a day, while 50% snack at least twice
  • Snack definitions have broadened to include candy, nuts, crackers, fruit, cheese and other treats

Consumers were also asked about their sandwich preferences, and revealed that:

  • The average consumer eats 3 sandwiches per week, with 46% of those are eaten away from home
  • 42% of consumers order the same sandwich each time they eat out, while 33% are more likely to try unique flavors
  • 29% want more ethnic food choices in the form of sandwiches

Bruges Offers What Consumers Want

Whether you want healthier or customizable options, snacks or unique and authentic flavors, Bruges offers something for everyone. Along with these benefits, we offer customers an authentic European dining experience with every meal. Whether you visit us as a diner, or as a potential franchise restaurant owner, Bruges will provide an experience you won’t soon forget!

No Tipping Policies: Newest Restaurant Industry Trends

franchise restaurants

Tipping has become the hottest topic in the restaurant industry. Trends show that the ‘no tipping movement’ is being met with mixed reactions by both consumers, servers and restaurant managers alike.

In order to make no tipping policies work, restaurants marginally raise their menu prices to account for an increase in pay to the server. The servers then work for a flat fee instead of low wages and relying on tips. The most recent supporter of the no tipping movement is Joe’s Crab Shack who tested the policy in 18 of its franchise locations. “We believe that consistently great service should always be included in the menu price, so we are taking the responsibility for paying the service staff,” said Ray Blanchette, CEO of Ignite Restaurants. “I personally believe tipping is an antiquated model and you have seen most businesses in America migrate away from it over the last 50 to 100 years.”

Danny Meyer, New York restaurant mogul weighed in on the topic by stating, “We believe hospitality is a team sport, and that it takes an entire team to provide you with the experiences you have come to expect from us. Unfortunately, many of our colleagues — our cooks, reservationists, and dishwashers to name a few — aren’t able to share in our guests’ generosity, even though their contributions are just as vital to the outcome of your experience at one of our restaurants.”

Does Tipping Motivate Good Service?

60% of Joe’s Crab Shack customers surveyed responded that they disliked the new policy. They felt it took away from the incentive to provide exceptional service, and didn’t trust that the price increase was being passed on to servers. Some servers quit over the new policy, but it was believed that the change would increase the restaurant’s bottom line. While many consumers believe that tipping increases motivation to provide service, fast food franchises have been operating successful establishments for many years without the motivation of tips behind their service.

To Tip or Not to Tip?

While restaurant industry trends show tipping could become a thing of the past, whether you choose to tip or not at Bruges, you will always receive the same level of high quality service. Our restaurants were not built to incentivize employees with tips, but rather to provide an authentic European dining experience to each of our customers. Instead of getting caught in the heated debate of tip or no tip, come to Bruges and get caught up in unique Belgian creations. Can you smell the waffles?

Belgium is About More Than Beer and Chocolates


While many people think of beer and chocolate when they think of Belgium, the country is known for many other things. Here are a few items you might not know are Belgian.

  1. Inline skates: The original design was by John Joseph Merlin in 1760. Merlin basically took a pair of ice skates and changed the blade out for wheels. Since steering was difficult, the design underwent many redesigns before morphing into the popular skates of today.
  2. Saxophone: Striving to fill the gap between woodwind and brass instruments, Belgian instrument maker Adolphe Sax developed the saxophone in 1846.
  3. Mercator Projection: If you have ever used Google Maps, Mapquest or similar sites, chances are you are using one of the most famous Belgian creations. The Mercator Projection has become one of the most popular versions of the world map and it the first that factors in the earth’s spherical shape.
  4. Imodium: Those who have ever experienced heartburn may be familiar with this drug introduced by Jannsen Pharmaceutical in 1969. Known for its ability to knock out symptoms of stomach upset, the drug has also been listed on World Health Organization’s essential medications list.
  5. Asphalt: Determined to make smooth roads, Belgian chemist Edward De Smedt patented his invention in 1870, and continued to refine it until he found a formula that enabled cars to have a smooth drive.

Belgian Food Can’t Be Beat

While the inventions that have hailed from Belgium are impressive, the number one thing Belgium is known for is our food. From the finest Belgian chocolates to hand crafted beers, and authentic Belgian waffles & Frites, a trip to Belgium offers you a plethora of food options that will leave your mouth watering simply by walking down the street.

Bruges Waffles & Frites is now searching for franchise partners to run our franchise restaurants. This opportunity allows you to introduce the people of your community to some of the foods Belgium is most famous for without even leaving their hometown! Our unique creations are changing the way America looks at waffles and fries, and giving them a new appreciation for authentic food.
As the owner of one of our restaurant franchises, you will receive all of the tools, training and resources you need to bring a little bit of Europe to your town, and maybe become a celebrity in the process! If you can smell the waffles, we invite you to learn more about our restaurant franchises and the opportunity to participate in a collaborative franchise community.