Bruges Restaurants Now Offering Kids Menu

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Does your family love waffles? Bruges has an exciting announcement for those with smaller palettes. Following in the ways of traditional fast food franchises, Bruges Waffles & Frites has added a variety of kids menu items to our regular menu. These items include:


  • Waffle bites (served with creme fraiche and strawberries)
  • Build your own waffle creations
  • Mini burgers
  • Grilled cheese waffle sandwiches
  • Grilled ham and cheese waffle sandwiches


Kids menu items are served at our Draper, Provo and Sugar House restaurant locations. Going forward, our restaurant franchises will each carry a selection of kids menu items to continue to appeal to our younger friends.


“Traditional fast food franchises have seen a lot of success while serving kids menu items, as they make the overall restaurant a more family friendly place,” said Pierre Vandamme, Belgian native and Founder of Bruges Waffles & Frites. “While Bruges is not a fast food restaurant, we still want to appeal to people of all ages and introduce them to our authentic waffles.”


Bruges has continued to add to our menu over the years to offer more variety of Belgian comfort foods. We started in the farmers market of Salt Lake City serving authentic Liege waffles. As the demand for authentic food grew, we expanded into a year round restaurant location and began serving authentic Frites (Belgian ‘french’ fries). From that point, we began offering other specialties including Flemish Stew, waffle sandwiches and even our signature Machine Gun Sandwich. As we continue to develop a broader range of menu items, we decided it was time to cater to our younger dining guests. Bruges has already created a loyal following, and our fans rave about us on social media and review sites. By catering to the next generation, we are encourage this positive feedback continues.


Bruges is also in search of future franchise owners. We are searching for partners who are active in their community, business minded, and ready to introduce their community to the authentic Liege waffles Bruges is famous for. If you fit the profile and can smell the waffles, we invite you to visit our online discovery center and learn more about our franchise opportunities, and what differentiates us from fast food franchises.

Authors of ‘The Culture Trip,’ Name Bruges One of Top 10 Best Places to Eat in Salt Lake City

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When Bruges introduced their waffles at the 2003 Salt Lake City Farmers’ Market, we were on a mission to share the best Belgian waffles people had ever tasted. What started as a humble waffle cart has grown to four year round Utah restaurant locations, with franchise opportunities now available. On our way to becoming one of Utah’s best food franchise opportunities, Bruges has also received local and national media attention and awards. Our latest recognition comes from the popular blog “The Culture Trip,” where we were named among the Best Places to Eat in Salt Lake City.


Salt Lake is a culturally diverse city. That diversity is reflected in the food options the city offers. From Mexican to Japanese, American and now Belgian, Salt Lake’s exotic flavors satisfy even the pickiest of eaters, and Bruges is flattered to have made the Best Places to Eat list. Our authentic Belgian cuisine is not like your average waffle house! From savory to sweet and everything in between, Bruges has something for everyone. Our dishes are all authentic, fresh and delicious, and served in an atmosphere described as ‘Little Belgium.’


Each of our restaurants features elements of Belgian culture from the famous statue Manneken Pis, to our most recent Belgian comic mural inside our Draper store. The mural, painted by famed Belgian artist Adrien Noterdaem, brings to life some of our most famous menu items in true Belgian comic fashion. We aim to deliver a true European dining experience to each customer who dines with us from the moment they smell the waffles to the moment they leave our restaurants.


Currently, Bruges is offering franchise opportunities throughout the Western United States. We look for franchise partners who can catch our vision and help us become one of the best food franchise restaurants in the nation. Franchisees should be leaders in their community, be driven by achievement, and be ready to work in a fast paced environment. We provide all the training needed to be successful even with no prior food experience. If you can smell the waffles and are interested in the opportunity to bring the authentic flavors of Belgium to your town, we invite you to visit our online discovery center!

Bruges Restaurants Named Among ‘Top Restaurants in Utah that Are Hard to Get in, But worth the Wait’

franchise restaurants recently released an article naming Bruges Waffles & Frites among Utah’s top ten restaurants that are hard to get in, but totally worth the wait! The article cites that going out to eat at any restaurant in Utah on a weekend may keep you waiting, but most will have only sub par dishes in a not-so-special ambiance. On the top ten list, they cited 10 restaurants that, while you may have to wait, will make the time you spend in line worth the wait. Bruges is the second on the list.


While our restaurants may have limited seating, our authentic Belgian cuisine is life changing. Our fourth Utah restaurant opened in Draper in August 2015, and serves as a prototype for future franchise restaurants. While all of our restaurants have elements of Belgian culture featured throughout the decor, the Draper restaurant added authentic Belgian comics painted as a mural on inside walls that brings to life some of our most famous dishes. We believe in creating a European dining experience meant to give our customers the atmosphere to enjoy their food in with family and friends. From the moment they smell the aromas of freshly baked waffles to the moment they leave our restaurant, we want their dining experience to be memorable.


Bruges began in 2002 as a waffle cart in the downtown Salt Lake City farmers market. As the demand for authentic cuisine grew, we later opened a year round restaurant location in downtown and began to expand our menu. As loyal fans continued to rave about us online, we were able to expand our presence and now own four Utah locations and are currently offering franchise restaurants throughout the United States.


We look for franchise partners who are leaders in their community, business minded, and ready to take on the challenge of being top in the franchise system. We offer a collaborative culture where ideas and innovations are meant to be shared, complete training-even with no prior food experience, and a low barrier to entry. For more information on joining the waffle movement, we invite you to visit our online discovery center and learn about the incredible Bruges franchise restaurant opportunity. Can you smell the waffles?

Bruges Restaurant Franchises Celebrate National Waffle Day

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Bruges Waffles & Frites restaurant franchises love waffles. In fact, we’ve built our business around them! Join Bruges as we celebrate International Waffle Day on March 25! In honor of the occasion, we have prepared some of our favorite fun facts about waffles:


  1. Waffles are so popular in America, they have two days honoring them! While March 25 is International Waffle day that recognizes the waffle’s beginning in Sweden. August 24 is National Waffle day and commemorates the first patented waffle iron in the USA in 1869.
  2. Waffles are not a new food! In the middle ages, waffles were cooked over a fire between two metal plates and a wooden handle. Some of these plates had the grid design we know today, while others were much fancier boasting coats of arms.
  3. The first known waffle recipe dates back to the 14th century written by a husband giving his young wife directions for baking the treat she had come to love.
  4. The waffle was introduced to America by the Pilgrims. Travelling without this comfort food must have seemed unbearable.
  5. Record for the The World’s Largest Waffle was set by Stitchting Gouda Oogst of the Netherlands in 2013. The waffle weighed 110 pounds 3.68 oz, and had a diameter of 8 ft 1.24 inches!
  6. The World Waffle Eating Championships experienced an upset in 2007 when Patrick Bertoletti ate 29 waffles in 10 minutes beating the former champion.
  7. Waffles are not all created equal! Different varieties include: Brussels, Liege, American, Scandinavian, Hong Kong and Dutch stroopwafels.
  8. Waffle is a Dutch word for ‘Wafer.’
  9. Waffles are such a beloved food that Parry Gripp even wrote a song called, “Do You Like Waffles?”
  10. Bruges Waffles & Frites began offering opportunities to own our restaurant franchises in 2015, and are continually inviting potential franchise owners to “smell the waffles.”


Waffles are a cultural icon in Belgium, and Bruges Waffles & Frites is on a mission to introduce Americans to authentic Liège Belgian waffles. When our founders, Philippe Wyffels and Pierre Vandamme, both Belgian natives, met in Salt Lake City they reminisced over the flavors and aromas of their childhood cuisine. Together, they set out to recreate the authentic Liege waffle they remembered from their youth, and share it with their new community. The result was better than they imagined, and the fan base for their amazing waffles continues to grow.


We are now offering restaurant franchises throughout the western United States. What could be better than celebrating International Waffle Day by introducing your town to the authentic flavors of Belgian waffles? For more information, we invite you to visit our online discovery center.