Everything is Bigger in Texas, Including the Opportunity for Bruges Restaurant Franchises

As Bruges begins its expansion through the western US, we are excited to be offering our restaurant franchises in Texas. Though Texas is known for being a state where everything is bigger, there is a lot more to the state than size. Here are a few reasons Bruges fits in with the culture of this state.

Live Music Capital of the Worldimgres

Austin, Texas has more than 200 live music venues, and boasts 1,900 bands or performing artists living in or around the city! With a roster like that, Austin residents would be able to catch a show any day of the year! It’s no wonder that people come from all over the world to participate in some of the largest music events in Austin. The only thing that would make these events better? Having  Bruges Waffles & Frites restaurant franchises close so that music lovers can enjoy authentic and delicious Belgian waffles as they enjoy their favorite music.


Sports Teams Galore

If music isn’t your cup of tea, Texas is also home to eight professional sports teams including:

  • Dallas Cowboys
  • Dallas Mavericks
  • Dallas Stars
  • Houston Astros
  • Houston Comets
  • Houston Rockets
  • San Antonio Spurs
  • Texas Rangers


Bruges Waffles & Frites and our specialty creations make any sporting event more enjoyable–even if your team doesn’t win, the loss becomes bearable when you are indulging in authentic Belgian Frites and homemade dipping sauces. And who knows–perhaps one day one of these cities will have the ‘Waffle Monsters’ as their mascot.


Big City Life

Three of the top ten most populated cities in the US are in Texas. They are Houston, Dallas, and San Antonio each having more than 1 million residents. Imagine how much larger these cities would grow with the addition of Bruges Waffles & Frites restaurant franchises and the raving fans our brand creates? The city limits may have to expand to accommodate!
Whether you live in Texas for the music, the sports, the big city life, or just to enjoy the Texas charm, Bruges Waffles & Frites fits in with each culture Texas has to offer. The potential for a Bruges franchise in Texas is huge, the only question that remains is: will you be the first to bring a bit of Europe to your Texas town and help us build our brand? Begin your tour to learn more at our online discovery center.

Bruges Expansion Plans Cover Most of Western US

Opportunity for Franchising Restaurants with Bruges Just Got Bigger

SALT LAKE CITY– Bruges Waffles & Frites expansion plans have increased to include most of the western United States, with the exceptions of North Dakota and California. With these expansion plans, the opportunity for franchising restaurants with the authentic Belgian brand just got a lot bigger.


“We’re excited to offer our unique brand to more states throughout the US,” said Philippe Wyffels, Co-CEO of Bruges Franchising. “The vision has always been to carry the brand to more than one state. Franchising restaurants gives us the opportunity to grow and refine our business while keeping the authenticity the brand has to offer a top priority.”


The Bruges brand began when Belgian natives Pierre Vandamme and Philippe Wyffels met in downtown Salt Lake City and longed for the old world cuisine that is no longer readily available amidst the mass produces and highly processed options. The two set out to recreate the Liège waffles they remember from their youth, and once successful they debuted their creation at the local farmers market. The demand for authentic cuisine increased each season, and the brand soon opened a year-round restaurant location in the heart of downtown Salt Lake. Currently, the company owns four Utah restaurants, and is now offering franchising opportunities in the western US.


The successful franchise partner will be an active participant in their community and have solid leadership skills. The company is taking a different approach to franchising and has created a collaborative culture in which ideas and innovations are meant to be shared. The franchisees must hold the same core values and be committed to keeping the authenticity of the brand. As a company, Bruges is committed to using the freshest ingredients to create flavorful and indulgent food options that are meant to be enjoyed in the presence of family and friends.
For more information on franchising opportunities with Bruges, visit their website: brugesfranchising.com.

Franchise Restaurants French Fry Taste Test Results

_DSC1868_edited-1While we are thrilled with the outcome of a recent franchise restaurants french fry taste test, even better are the comments that were received.

The french fry taste test was conducted by a third party, and asked secret shoppers to visit five of the most popular franchise restaurants in Utah and rate their fries based on flavor, presentation, color, temperature, and serving size. Secret shoppers were also asked to record how long they were waiting between when they placed their order and received their fries, to find out how the restaurants prepared their fries as well as how much was paid for a small order of fries.

The franchise restaurants studied in this survey were Apollo/Crown Burger, Bruges Waffles & Frites, Five Guys Burgers & Fries, Habit Burger, and Smashburger. In this study, Bruges won best overall flavor, aroma, presentation and came out on top for the taste and variety of dipping sauces/condiments offered. We also had the highest overall rating of all the participating restaurant franchises studied.


Not Your Average Fry

Bruges prides ourselves on creating authentic Belgian frites that are unlike any other fries you have ever tasted. Our frites are fried twice to create the perfect taste and texture every time. Here is what those who participated in the study had to say about Bruges:

“Excellent customer service. Very friendly and didn’t feel rushed to place my order.”

“Love the selection of sauce. The curry sauce was very tasty. They were crisp and hot, and  overall very good.”

“Great fries, but the price is a bit steep.”

“Love the ambiance! We couldn’t resist ordering a waffle after we finished our fries. Love the choice of sauces.”

“My receipt was in French which was kind of fun although unintentional–they apologized. Fries were beautifully presented!”

“Delicious, and fun to try different sauces!”

“Friendly, helpful, and the fries were soooo good!!!”


Belgian Indulgence

Though our price point is a little higher than other restaurant franchises, and our wait time was a bit longer than others surveyed, when you order frites at Bruges, you are getting authentic, fresh–never frozen–frites that are made when you order. We believe this makes it worth the wait!
If you have been weighing pros and cons that different restaurant franchises offer, don’t overlook Bruges restaurant franchise opportunity. We have recently expanded our available states to include most of the western United States. We invite all interested in restaurant franchising to learn more about our unique and authentic Belgian franchise on our online discovery center, and join us in our goal of becoming one of the nation’s top restaurant franchises.