French Fry Taste Test: Which Restaurant Franchise Features the Best Fries?

_DSC1842Bruges Waffles & Frites recently competed in a french fry taste test alongside four other restaurant franchises. The study was conducted by a third party company and sent participants as secret shoppers to some of the most popular franchises that serve fries in the Salt Lake City region. Participants were asked to taste the fries at each franchise, and fill out a short questionnaire about their experience at each franchise. Questions on the survey included:

  • How long you waited between paying and receiving your fries
  • Which location was visited
  • How much was paid for a small order of fries
  • How the fries were prepared


And then a rating system for:

  • The aroma
  • Presentation
  • Color
  • Overall flavor
  • Saltiness
  • Texture (inside and out)
  • Consistency
  • Separation
  • Temperature
  • Length
  • Serving size
  • Value
  • Variety/flavors of condiments offered
  • Size and shape of fries
  • The overall rating of the restaurant’s fries


And the Winner Is…

The five restaurant franchises studied in this survey included Apollo Burger/Crown Burger, Bruges Waffles & Frites, Five Guys, Habit Burger, and Smashburger. Of the categories listed above, Bruges Waffles & Frites came out the winner in ten categories including:


  • Best Overall Flavor
  • Best Aroma
  • Best Presentation
  • Best Variety of Condiments
  • Best Flavor of Condiments
  • Best Exterior Texture
  • Top Overall Rating
  • Only Restaurant Franchise Not Under Salted
  • Only One With Ideal Consistency (Dry vs. Oily)
  • Best in Ideal Color


While our price point and waiting time between paying and receiving fries was a little higher than the other restaurant franchises involved in the study, every order is made-to-order and prepared fresh when the order is placed to give the customer the freshest frites possible.


Bruges Reactions to the Results

As one of the hottest restaurant franchises in the fast-casual market, Bruges is pleased with the results of this study. Our frites are authentic Belgian fries that are different from any other on the market–as proven by this study. Our proprietary recipes are continuing to create a raving fan base, and help us to grow our brand further.
To learn more about the delicious and authentic Belgian Frites served daily by Bruges, and the opportunity for restaurant franchises with our family, visit our online discovery center!

Bruges Restaurant Franchise Opportunities Expanding Through Western US

Help Find the First Franchisee, Win a Trip to Belgium

SALT LAKE CITY– Bruges Waffles & Frites is searching for the first franchisee to help them expand their brand throughout the Western United States. The popular Utah-based restaurant franchise is asking their customers for help in finding the right person to join them in this exciting adventure. As a reward for the person who refers the first franchisee, Bruges is offering a trip for two to Bruges, Belgium!

“We have a very loyal fan base in Utah, many of whom travel and have connections across the country,” said Philippe Wyffels, Belgian native and co-founder of Bruges Waffles & Frites. “It makes sense to have the customers who already know and love us assist us in our quest to find the right person to expand our concept. We can think of no better way to reward them than with a trip to the country where it all began!”

Bruges has experienced explosive growth over the past ten years in their Utah restaurants, and is now looking to expand their unique and authentic brand throughout the western United States. The chain has recently been approved to franchise in most states in the western half of the US, with the exceptions of North Dakota and California. The company seeks franchise partners who are active participants in their community, and are willing to carry on the brand’s core values while keeping the authenticity of the chain a priority.

“Bruges is about community,” explained Wyffels, “Each of our franchisees will be welcomed into our franchise community where the sharing of ideas and innovations is encouraged, and where each owner will play an important role in their respected communities.”

To become eligible for the referral prize, visit and share the information of anyone you know who may be interested in the restaurant franchise opportunity with Bruges. Once the person joins the Bruges family and becomes the first franchise owner in your state, the referring individual will receive a travel voucher worth up to $5,000 to be redeemed for a trip for two to Bruges (four nights) and Brussels (two nights) including airfare, rail and tour. More details can be found on the company’s website:

Bruges began in 2002 when Belgian natives Pierre Vandamme and Philippe Wyffels met in Salt Lake City, Utah and reminisced about the old world cuisine from their childhoods. The two set out to recreate the famous Liège waffle, and soon discovered the demand for authentic food options. Soon after debuting their creation at the farmers market, the brand was relocated to a year round location in the heart of downtown Salt Lake. Since then, they have expanded their menu, their media attention, and their loyal fan base. The company currently owns four Utah restaurant locations and is offering franchise opportunities. To learn more about Bruges, visit their website:

Bruges Restaurant Franchising Offering Opportunities in New Territories

Bruges is excited to be expanding into more territories throughout the Western US! As we carry our authentic brand into more territories, we are looking for franchise partners who are active in their communities, and have an entrepreneurial spirit to help build our brand. The successful candidate will be driven by both personal and financial achievement, able to communicate clearly, and be comfortable in a fast paced environment. Prior business experience and leadership skills will also prove to be beneficial in your restaurant franchising endeavors.

Belgian Values

Bruges is an advocate of the European approach to dining experiences. We believe in using unprocessed and fresh ingredients, and producing flavorful and indulgent food options to be enjoyed among family and friends in a warm and friendly atmosphere. We are dedicated to sustainability by using locally sourced ingredients, grass fed meats, recycled cooking oils, and reducing waste. We also believe in creating a positive and fun working environment through quality training, and a collaborative community for all franchises where ideas and innovations are meant to be shared.

As our brand continues to grow, we are seeking for franchise partners that hold these same values and commitments. We strive to remain an authentic and community-oriented brand with each franchise opened. Each franchisee has the opportunity to build the future of their dreams, and enjoy a fun, high energy environment today, and a chance to be an active participant in something bigger!


Expanding Through the American USseventeenStatesBlank

We are proud to offer franchises in most of the western US including:

  • Arizona
  • Colorado
  • Idaho
  • Kansas
  • Montana
  • Nebraska
  • Nevada
  • New Mexico
  • Oklahoma
  • Oregon
  • South Dakota
  • Texas
  • Washington
  • Wyoming


Bring a Bit of Europe to Your Town

We invite all interested parties to learn more about the Bruges Waffles & Frites opportunity. For more information on the Bruges brand, core values, and restaurant franchising opportunity, visit our online discovery center. Can you smell the waffles?