Bruges Restaurant Franchises Look Forward to Working With Franco/Belgian Culture Groups

imgresBruges Waffles & Frites is seeking to expand its authentic brand into Oregon, and we are impressed by the activity and prevalence of Franco/Belgian culture groups throughout the state. We look forward to being involved in the community, and welcome these culture groups to use our restaurant as a meeting place once we open our doors! Some of the culture groups the state has to offer include:


Alliance Française de Portland

For nearly 100 years the Alliance has been promoting French culture, and enhancing the language skills of those wanting to learn. The Portland chapter language groups are welcome to any skill level and are hosted by Alliance Board members. The Alliance also offers French language classes for a variety of skill levels, cultural events, and other resources for both natives of France and friends of France. For more information on classes and events, visit:


Parlons Français Ensemble

Looking for a little French in your life? The goal of this group is to have fun and learn together. Whether you are a beginner, a native speaker, or just interested in French culture and cuisine, this group meets regularly to speak, eat, play games, and enhance the skill level of others in the group. For more information on activities with this group, visit:


Cercle Français de Portland

The French Circle meets once a month for presentations in French, picnics, and other cultural activities. For information on upcoming events, visit their site:


Whether you are a European native, or just interested in learning more about the culture, and language, participating with these groups will assist you in furthering your communication skills, reminisce about your homeland, or help you plan activities for an upcoming European adventure. Bruges can hardly wait to open our doors in Oregon and be a part of the cultural exchange!

Washington Welcomes European Culture Groups

imagesWashington is famous for so much more than its amazing fruit production! In fact, the state is now becoming home to many different ancestries that meet together to keep their culture and traditions alive. As Bruges franchise restaurants prepare to open in Washington, we are pleased to see the growth of Belgian, French and other European groups within the state. Since we share values with many of the Franco/Belgian groups that exist, we are excited to work with groups like these:


Belgian Club of Washington

Whether its members are gathering for picnics, barbeques, or other social and cultural events, the Belgian Club of Washington offers both Belgians and friends of Belgium a place to meet, network, and share both ideas and cultural information. The club has been meeting on a regular basis for over 20 years, and welcomes new members and friends. Flemish language skills are not required. To stay up to date on the club’s events, participate in their forum, or share information, visit:


Alliance Française de Seattle

The Alliance Française was founded in 1883, and has grown to be the largest network of French language and cultural centers in the world with 800 chapters worldwide! The Seattle chapter provides both cultural activities and language classes for adults and children of all ages. Whether you are interested in learning more about the culture, improving your language skills or connecting with other French natives, the Alliance has a place for you. To learn more about what this organization has to offer visit:


French-American Chamber of Commerce (Pacific Northwest)

The French-American Chamber of Commerce is committed to helping its members by providing a wide array of services and events. Both individual and corporate members have their networks expanded through participating with the chamber, and the main focus is on French-American trade relations. For information on membership or upcoming events, visit:


Eastside French Club

Whether it is meeting up for dinner, coffee, movies, or games, this group invites all levels of French speakers, and those interested in learning. For information on their meet up schedule, visit:

Bruges franchise restaurants are excited to see the activity of these and many other Franco/Belgian groups in the Washington area. We look forward to opening our first franchise restaurant in the state, and being able to welcome your groups to meet and enjoy delicious, authentic Belgian waffles!

Belgian Waffles: The History Lesson That Will Change the Way You Look At Waffles

Warning: ‘Belgian’ Waffles May Never Taste The Same Again!

SALT LAKE CITY– Bruges Waffles & Frites restaurant franchise wants to set the record straight. The truth is, the ‘Belgian’ waffles so common in America today are sub-par in comparison to authentic waffles that hale from Belgium. In fact, they are nothing more than pancakes cooked in a waffle iron.

A true Belgian waffle is a yeast-laden dough rather than a batter. Bruges infuses their dough with pearl sugar, which caramelizes while cooking and produces a different texture throughout the waffle. Some bites will be sweeter, and others will be crispier.

_DSC0450The ‘Belgian’ waffle, as Americans know it, was first introduced as the “Brussels” waffle at the 1962 World Fair in Seattle. However, popularity soared at the 1964 World Fair in New York when Belgian Native Maurice Vermersch called them ‘Belgian’ waffles. He was adamant about people eating them ‘the right way’ and would not hand out forks to paying customers. In Belgium a waffle is a treat enjoyed any time of day, and eaten with your hands.

“Bruges intends to introduce Americans to authentic Belgian waffles,” said Philippe Wyffels, CEO and co-founder of Bruges Waffles & Frites. “We want our customers to have a true European dining experience, where cuisine is enjoyed in the company of family and friends and is appropriate for any time of day or occasion.”

Bruges Waffles & Frites began in 2002 when Belgian natives Pierre Vandamme and Philippe Wyffels met and set out to recreate their favorite childhood waffle, commonly known as the Liège waffle. Upon perfecting their recipe, the two set out to share their creation with their new community in the farmers markets of Salt Lake City, Utah. Response was better than they hoped and to keep up with demand, they opened a year-round restaurant location in the heart of downtown where they began to expand their menu offerings. Since that time, Bruges has opened an additional three Utah restaurant locations, and is currently offering franchise opportunities throughout the western U.S.

For more truths about the history of the Belgian waffle, or to learn about franchising opportunities with the hottest new franchising concept to hit the market, visit:

Bruges Waffles & Frites Won Over Host of Man V. Food

Bruges Waffles & Frites, now available as a restaurant franchise, first entered the national spotlight, when it was featured on travel channel’s popular TV series Man V. Food. The host, Adam Richman, decided no trip to Salt Lake is complete without tasting Bruges’ famous waffles. Upon trying his first bite, Adam said the Liège waffle was unlike anything he had ever tasted, and that he wanted one every morning! (Watch the TV Segment here)


Since opening, Bruges has created quite the legacy for our brand. We started as a waffle cart in the farmers market of downtown Salt Lake City, offering the creation of co-founders Pierre Vandamme and Philippe Wyffels. Response to our authentic and delicious waffles was overwhelming, and we were soon able to open our first year-round restaurant location in the heart of downtown.


Our proprietary recipes continued to create raving fans, and we began expanding our menu to include Belgian style Frites and homemade dipping sauces. From there we were also able to introduce other Belgian specialties including Flemish stew, and our famous Machine Gun Sandwich®–also featured on Man V. Food. Adam described this sandwich as a “Total foodgasm.” (Watch that segment here)


With the expansion of the menu, and a growing fan base, Bruges has opened three more restaurant locations throughout Utah, including our newest Draper store that opened in conjunction with National Waffle Week 2015. This location is the prototype for all future restaurants to come.
At Bruges, we are setting out to build more than an ordinary waffle company, but a true legacy of greatness. We are currently offering opportunities to help build our legacy by opening restaurant franchises throughout the western U.S. If you have a passion for food and people, we want to hear from you! Learn more about our franchising opportunity, and see for yourself why Bruges is capturing both local and national media attention.

Bruges Franchising Restaurants Launch New Website

Visitors Will Learn the Belgian Difference

SALT LAKE CITY– Bruges Waffles & Frites, one of the hottest new franchising restaurants to hit the fast-casual market, announced the launching of their new website: Visitors to the site will learn what makes Bruges different, be enthralled with Belgian culture, learn the history of Bruges cuisine, and be introduced to the franchise opportunity offered.

BRUGES-FAST-CASUAL-RESTAURANT-FRANCHISE-LOCATION-MAP-10.19.15“The new website along with our social media efforts will help expand Bruges reach, and assist us in finding our first franchisees,” said Gerry Carpenter, Director of Franchise Sales. “We’ve provided a simple, yet efficient user experience so that those interested in franchise possibilities with Bruges can learn more about our company culture, history and expectations of a franchisee.”

Bruges currently has four company owned Utah locations, and is seeking to expand in select communities in Arizona, Colorado, Idaho, Nevada, Oregon, and Washington. Their website features what makes Bruges unique, the steps to owning a Bruges franchise, the history and culture of the company, an FAQ section, and form to complete to receive even more information.

The company recently placed a bounty on the first franchise owner in each state. If you refer a person who goes on to become the brand’s first franchise owner, you will be rewarded with a trip for two to Belgium to experience where their story began. For more information on how to refer a friend, visit:

Bruges waffles began in 2002, when Belgian natives Pierre Vandamme and Philippe Wyffels met and began to reminisce about the cuisine of their youth. Together, they recreated the famous Liège waffle and introduced it at the Salt Lake City farmers market. The demand for authentic and delicious cuisine led them to open a year-round restaurant location in the heart of downtown Salt Lake City and begin to expand their menu. With the addition of Belgian style frites, Flemish Stew and specialties including their Machine Gun Sandwich®, the company captured both local and national media attention. Since their beginnings as a waffle cart, the chain has grown to include four company-owned Utah restaurants, and is now offering franchise opportunities.

For more information on Bruges and how you can become a part of their growing legacy, visit the new website:

For The Love of Waffles: Bruges Restaurant Franchising Celebrates National Waffle Week

DSC_6395Waffles have become one of the most beloved foods of all time–and not just for breakfast! Because they are so loved, waffles have a whole week dedicated to celebrating their beginnings. How did you celebrate waffle week? Bruges Waffles & Frites kicked off the week with the grand opening of our newest Utah location in Draper!


Waffle Eating Contest

In connection with our grand opening, Bruges hosted a Waffle Monster® eating contest! Contestants scared off their appetites by competing to see who could eat two of our signature Waffle Monsters® the quickest! The prize for taking down the monster challenge? One free waffle a week for a whole year! We were honored to have KSL news reporter Haley Smith as one of the participants in our eating contest. While Haley thought this would be a “piece of waffle,” she found it harder than expected!


What’s So Great About Waffles?

Though waffles are thought of as mainly a breakfast food in America, they are an all day treat in Europe. Sold in street carts and eaten hot by hand, waffles are almost a staple in the European diet. Though there are many different types of waffles, Bruges’ Liège waffles are quickly stealing the hearts–and taste buds–of our customers!

According to legend, the chef of a prince who had requested a new pastry treat first created Liège Waffles. The chef experimented with dough and added pearl sugar that caramelizes when cooked. The smells that wafted through the air while cooking made the whole town fall in love, and the creation quickly became the waffle of choice.


Bruges Restaurant Franchising

Bruges began when co-founders Pierre Vandamme and Philippe Wyffels set out to recreate the Liège waffle they remembered from their youth. Once they achieved success, they began sharing it at the Salt Lake City Farmers Market. Bruges has since grown to include four restaurant locations, and is now offering franchise opportunities throughout the western U.S.

While eating waffles to celebrate National Waffle Week was fun, imagine smelling the waffles year-round with your own Bruges franchise! For more information visit our Discovery Center at

The Amazing Tastes of Waffles-All Day Long

Bruges Restaurant Franchise Grants Permission to Enjoy Waffles Any Time

SALT LAKE CITY– Who is guilty of indulging in waffles for dinner on occasion? Bruges Waffles & Frites, the hottest new restaurant franchise in the fast casual market, now gives a reason to enjoy delicious waffles, any time of day–without the guilt.

“When enjoying stereotypical ‘breakfast’ foods for dinner, many people consider it a guilty pleasure,” says Pierre Vandamme, CEO and Co-founder of Bruges Waffles & Frites. “At Bruges, we say-why the guilt? Our proprietary recipes are meant to be enjoyed any time of day without guilt. Whether you stop in for breakfast, lunch or a late night snack, Bruges waffles will tantalize your taste buds any time.”

Bruges restaurant chain has a goal to help customers experience a true European dining experience, where sitting down to enjoy a meal in the company of friends and family is one of the highlights of the day. When in Europe, do as the Europeans do. When at Bruges, enjoy waffles day or night!

Creating a unique dining experience for all customers is a top priority at Bruges. Their waffles are made from fresh, unprocessed ingredients and are prepared and served in a warm, friendly atmosphere. When you step into Bruges, you will feel like you stepped right into Europe.

Bruges Waffles & Frites was born in 2002 when Belgian natives Pierre Vandamme and Philippe Wyffels met and recreated the famous Liège waffle they remembered from their youth. They introduced their creation to the farmers market in downtown Salt Lake City, and response was phenomenal. Soon, raving reviews began popping up online, drawing more customers to taste the authentic waffles. By 2009, the company opened its first year-round restaurant location in the heart of downtown Salt Lake City and expanded the menu to include Belgian frites (fries). The company has since opened an additional three Utah locations, and is now looking to expand into the American west as a restaurant franchise opportunity.

For more information on franchising opportunities with Bruges Waffles & Frites, visit:

Bruges Restaurant Franchises Support the Growth of Franco/Belgian Groups in Arizona

DSC_8095As Bruges restaurant franchises move into select communities in Arizona
and bring with us a bit of Europe, we are glad to see other organizations doing the same. We are excited to open our first franchise locations in Arizona so that we can welcome these organizations for their meetings.

Alliance Française Tucson

This group promotes the use of the French language and helps community members delve into the culture by offering classes and events for the whole family. The small classes are taught by certified instructors, and designed to focus on communication skills and fully immerse the students in French culture. For more information on their organization or classes visit:

Scottsdale French Speakers Happy HArizonaour

The first Wednesday of every month, you will find this gr
oup meeting for happy hours, dinners, events and discussing French culture and improving their communicative skills. If you are seeking for a group to help you hone your skills while making new friends and discovering French culture, this is the group for you! For information on meetups, visit:

Phoenix French Language Meetup Group

DId you know there is a whole community of French speakers right here in Phoenix? This group meets once a month to discuss all aspects of life…in French! We welcome all ages and skill levels to join in our discussions and encourage the development of vocabulary and French speaking skills. For information visit:

As Bruges restaurant franchises bring European dining experiences to your Arizona communities, we are excited to increase culturally diverse activities, dining establishments and overall awareness of the culture.