Waffle Monster Sighted in Draper, Utah

unnamedHas legendary Belgian cryptid migrated to western U.S.?

The first sighting of a waffle monster was reported in Draper, Utah on June 20. The monster, who appeared to be right out of a legend, was searching for something. Officials are not releasing information on the case, but rumor has it that the Belgian waffle cryptid has migrated to Utah, and is searching for his beloved authentic waffles. Little is known about the monster at this time, but restaurant franchise owners say he could be dangerous.

“The waffle monster has a tendency to be a trouble maker,” said Philippe Wyffels, Belgian native and co-founder of Bruges Waffles & Frites. “Its curious nature tends to tempt taste buds into trying things they might not have had before, and they may become addicted as a result. This little monster is sneaky and could possibly change your life! Or, at least they way you view waffles!”

Bruges Waffles & Frites owners have been cooking up the monster’s favorite waffles since 2003, when they recreated a Belgian favorite, the Liège waffle. They introduced it at the Salt Lake City farmers market, and waffle lovers rejoiced. As the awareness of the brand grew, so did the menu. Belgian style fries or “frites” came next increasing the company’s popularity, and later the waffle monster was added as another enticing creation for people of all ages.

This most recent sighting of the waffle monster in Draper will not be the last. The Bruges brand will open another restaurant location in the city in late summer of 2015. Parents beware: the waffle monster is especially enticing to children with big appetites, and are extremely addictive. It only takes one monster, and your child will be asking for monsters non-stop.

Ghost Towns in Oregon Experience Population Boom as Bruges Restaurant Franchises Move In

Reasons Why Bruges Food Franchises Fit in Oregon

food franchisesIt’s a well known fact that Oregon has more ghost towns than any other state. But, with the arrival of Bruges Waffles & Frites restaurant franchises, they may begin dwindling as residents and tourists alike flock to the state for a taste of an authentic and delicious European dining experience. This population of foodies attracted by the intoxicating aroma of freshly baked waffles and frites will be enough to fight off any ghost that dares stand in their way.

Move Over Food Trucks

Oregon is also well known for the popular food trucks featuring a variety of cuisine to feed any craving. These food trucks have become a staple in Oregon culture, so much so that there is a map detailing where they can be found!

Bruges Waffles & Frites began as a food cart at the farmers market in Salt Lake City. Though we didn’t have a map detailing our exact location, we found that our fans were still able to find us. As our fan base grew, we moved on from the food cart, and opened four year round restaurant locations, and are now looking to expand in select communities in Oregon.

5 Things Bruges and Oregon Have in Common

When making plans for one of our restaurant franchises, it’s important to know if the state and Bruges would be a good fit. Turns out Oregon and Bruges have a lot in common. Here are five reasons we know Bruges will fit seamlessly into the local scene:

  1. Oregon’s state birthday lands on February 14-Valentine’s Day! What a better way to say “I love you,” than with a delicious and authentic Belgian waffle.
  2. Oregon is one of two states that does not feature self-serve gas stations. While we are not affiliated with a gas station, we don’t believe in self-serve either. Bruges wants all of our customers to experience the wonderful customer service that enhances the feel of an bruges lighthouseauthentic European dining experience.
  3. Eugene was the first city to feature one-way streets in its city planning. This could come a handy part of our marketing plan as we may just say “There’s only one way to Bruges!”
  4. The Oregon coast features nine lighthouses, five of which are still in operation. Just as lighthouses are a guiding source for boaters, Bruges is a guiding source for how authentic Belgian cuisine should taste.
  5. The famous Hell’s Canyon is North America’s deepest river gorge. Want to make Hell’s more heavenly? Grab a Belgian waffle to go.

Bruges Franchise Restaurants: A Concept Nevada Can Bet On

Bruges Franchise Restaurants: Coming In Nevada

franchise restaurantsGambling is not a new concept to Nevada. People flock from all over the world to visit the luxury resorts and casinos, enjoy the unique entertainment options, partake in a variety of cuisine, indulge in world class shopping experiences, and of course, gamble!

The first slot machine was invented in 1899, and served as a prototype for each one produced after. By 1960, Nevada boasted 16,067 slot machines, and by 1999 that number had grown to equate to one machine for every ten residents of the state; 205,726 machines. Gambling is one entertainment option only legal in this state, and one that is not going away!

The Winning Bet

Bruges Waffles & Frites has also been known to take a gamble. In 2002, Belgian co-founders Pierre Vandamme and Philippe Wyffels took a gamble as they set out to recreate the famous Liège waffle they remembered from their youth. They continued their gambling experience by sharing their creation with their Salt Lake community, establishing a restaurant location, expanding their menu and opening two additional restaurant locations in Utah. Every time these two have taken a gamble, they have come out on top.

Currently, Bruges is trying its hand at franchising their restaurants in Nevada. Just like gambling, we are not going away, and this is one concept that is a sure bet

Entertainment Capital of the World

Nevada has more to offer than gambling, and is also home to many attractions and a variety of entertainment options including:

  • Hoover Dam; one of the largest concrete dams in the world, Hoover contains enough
    Photo courtesy of http://www.hdrinc.com/portfolio/hoover-dam-bypass

    Photo courtesy of http://www.hdrinc.com/portfolio/hoover-dam-bypass

    concrete to pave a two-lane highway stretching from San Francisco, California to New York City! The Dam offers tours, a museum of artifacts, and has been featured in several Hollywood flicks.

  • Wayne Newton’s home that also serves as the filming location for the movie, “Vegas Vacation”
  • The Liberace Museum. Yup, a whole museum dedicated to his life.
  • “The Extraterrestrial Highway” which locals say leads straight to the secretive Area 51
  • Sierra Nevada Mountain Range which offers views and hiking experiences you would not expect in a state known for the dessert
  • Thrill rides built right in to the hotels
  • UNLV’s college basketball team that reached the NCAA finals several years running in the 90’s

Bruges Waffles & Frites enjoys taking a break from gambling once in awhile too. We believe that with your hands full of our Belgian specialties, these attractions and entertainment options will be all the more enjoyable.

Bet on Bruges

DSC_6333Bruges is taking a gamble once again by bringing our franchise restaurants to select communities in Nevada. By adding to the world cuisine already present in the state, Bruges wants to bring a bit of European dining to the residents in Nevada. Will you be taking the gamble with us and become the first franchise owner in the state?

What I’ve Learned: From the Mind of Co-Founder, Philippe Wyffels

PhilippeEver wanted to get inside the head of a franchisor to discover insider secrets of the restaurant franchising business? Here’s your chance! We sat down with Philippe Wyffels, co-founder of Bruges Waffles & Frites restaurant franchising to ask what he has learned about the franchising business. Here’s the inside scoop.

What is the single most important thing you have learned in franchising?

A system like franchising can take two shapes:

  1. This system places the franchisor on top and franchisees at bottom, just like a pyramid. The company that does this abdicates funding of expansion to its operators, meaning franchisees put their own money in and get a return. In this system, franchisees don’t contribute back with ideas–it’s strictly a top down approach.
  2. In this franchise system, the franchisor is only one element of a horizontal network of people who have invested money into a business concept. The franchisor is the organizer of creative flow generated by the network. Franchise owners that are motivated and energized have higher desires to participate in this shape of system.

What is the advantage of a horizontal franchise structure over a pyramidal?

This system keeps a franchisor on your toes. A more proactive approach to franchising, horizontal systems create stronger, more robust organizations.

What is the advantage to franchisees to be a part of this system?

Being part of a proactive system that is bigger than you is rewarding. If you’re a non-thinking entity all of your career as a franchise owner, you will eventually drop off. However, if you know you can make a difference, and have a voice that will be heard, you will thrive and be more motivated to succeed.

One of the most motivating activities is to continually learn new things. This drives people. The moment you stop learning, things go downhill. If you continue learning constantly, you are more motivated to succeed. Good sound franchise systems allow franchisees to do this.

How do you measure success?a-fresh-brand

Success is measured by three things:

  1. Happiness and continued motivation of franchisees. It is possible for a franchisee to be unhappy even while making money. That is why measuring the trends of feelings toward the brand is an essential responsibility of the franchisor. The goal would be to put in place systems that measure the success of franchisees, and then return the analysis back to each franchisee. This keeps communication transparent. The more transparency that exists, the more motivation franchisees will have.
  1. Engagement of franchisees. Building long-term relationships with your franchisees is essential. With them, you will experience friendship, family issues, sickness, death, succession, and you want to continue to grow through all of these aspects. It is important for franchisees to belong to something bigger. If, as a franchisee, you attend a franchise convention that features a motivational speaker, for example, this is probably something a regular restaurant owner will never get access to. These moments are things I believe people love and getting involved in the role of franchisor means bringing that to the system.
  1. Your franchisees don’t plan the future of your franchise system-you do, so demonstrating leadership by listening is key. Your franchisees cannot generate success on their own, and neither can franchisor. We need each other, and we need to work well together.

As a franchise system is beginning to build, what is the single most important focus in creating a franchise system?

The single most important thing is to create a network of motivated people. These networks tend to self organize, so you don’t need to control everything that happens, just oversee the network with the right type of people, and systems that frame how people interact with one another. By finding the right seed—picking the right franchisees you can work with–and inspiring them with the right system and proper leadership, the network will self organize.

Potatoes: A Common Love of Idaho and Bruges Restaurant Franchises

Why Idaho and Bruges Franchise Restaurant Are Famous For Potatoes?

franchise restaurantEveryone knows Idaho is famous for potatoes–even their license plates say so! But, what they might not know, is that Bruges Waffles & Frites is also famous for potatoes. Granted ours are fried twice and served with a side of delicious homemade dipping sauce, but a potato is a potato!

While some may think “French” fries are French, history tells us that the frying of potatoes dates back to 1680 in Belgium where residents of a small town began to fry them as an alternative to fish when the river froze. Later, the “King of Fried Potatoes” emerged from Belgian fairs selling the fried specialties.

Bruges Waffles & Frites and Idaho famous potatoes would make quite a team at the annual Spud day celebrations! Residents beware: a flash flood may occur from watering mouths!

More Than a Spud

Idaho is more than potato fields. It is also home to a few outdated laws. Some of these include:

  • Fishing while sitting on the back of a camel or giraffe is illegal
  • A resident is prohibited from gifting a box of candy weighing more than 50 pounds
  • Pocatello law states that it is against the law to be seen in person without a smile on your face

While Bruges Waffles & Frites enjoys odd laws, we welcome all fishers to ride their camels or giraffes in for an authentic waffle with a side of fries. Seating is limited, so please park your animals outside.

We wouldn’t recommend gifting 50 pounds of candy either. But, 50 pounds of waffles, or frites might be acceptable.

If you visit a Bruges restaurant without a smile on your face, we guarantee you will have one after tasting our authentic specialties.

Idaho Icons

Photo from http://www.rottentomatoes.com/m/napoleon_dynamite/

Photo from http://www.rottentomatoes.com/m/napoleon_dynamite/

Just like the abundance of potatoes the state has to offer, Idaho also serves as home to many famous celebrities including:

  • Aaron Paul (Breaking Bad), born and raised in Emmett
  • Ernest Hemingway lived in Ketchum and claimed the open air enhanced his creative process
  • Napoleon Dynamite put Preston on the map
  • Ezra Pound (Poet) was born in Hailey
  • Bruce Willis and Demi Moore raised their family out of the Hollywood limelight in Hailey
  • Sarah Palin may be tied to Alaska, but was born in Sandpoint
  • Philo T. Farnsworth, the inventor of the TV had roots in Rigby

Idaho really is famous for more than potatoes! Bruges Waffles & Frites is likewise, and is currently expanding. Will you be the next “iconic figure” added to the list by being the first to bring a bit of Europe to your Idaho community?

Draper, Utah Restaurant Location to Serve as Prototype for Future Bruges Restaurant Franchises

New Bruges Restaurant Franchises in Draper & Utah

restaurant franchises

Bruges Waffles & Frites restaurant franchising division announced today the newest restaurant location in Draper, Utah. The new restaurant will serve as the prototype for future Bruges franchise locations, and will feature artwork from well-known Belgian comic artist, Adrien Noterdaem. The newest Utah location is scheduled to open in August 2015.

“We are excited to see the Bruges brand expand through our restaurant franchising team, and to have a prototype location to show to all future franchise owners to help them envision what their own location will look like,” said Philippe Wyffels, co-founder of Bruges Waffles & Frites. “We are also pleased to be working with fellow Belgian native Adrien Noterdaem on the interior design of the restaurant as a way to complete the European dining experience through the use of authentic Belgian comic imagery.”

Adrien Noterdaem is well known for his comic illustrations both online and in print media. As a creative warrior for a Belgian design agency, his illustrations have become well known for recreating characters of popular television shows and music icons in a Simpson’s style of art. Comics have become an integral part of Belgian culture, and Belgium boasts more comic artists per square kilometer than any other country in the world!

Bruges Waffles & Frites is proud of its authentic roots and plans on sticking to them through the franchising process. Belgium natives and owners Pierre Vandamme, and Philippe Wyffels met in Salt Lake City in 2002 and set out to recreate the authentic Liège waffle they remembered from their youth. Once they were successful, they began sharing the flavorful waffles with their new community at the farmers market, and created an instant fan base. From there, demand continued to grow and they soon opened a restaurant location in downtown Salt Lake City. As the demand for their unique specialties grew, so did their menu as they began offering authentic Belgian Frites, waffle sandwiches, and other specialties.

The restaurant franchising division is now pleased to be offering opportunities to bring a European dining experience to select communities in Arizona, Colorado, Idaho, Nevada, Oregon, and Washington. The successful franchise owner will be active in their community, and be ready to embrace the Bruges culture and values.